We learned there was a lot more to boxes than meets the eye in the latest Fibre Box Association project. In fact, it’s not just a brown box; it’s a corrugated package, designed to safely ship and protect goods all over the world. Take a behind-the-scenes look at how this out-of-the-box project was created, packaged, and delivered!
"Either write something worth reading or do something worth writing.”
- Benjamin Franklin
Last night, Motion Source held an official launch party of the Motion Source studio located in Brookfield, IL. Guests stopped by to tour the space, enjoy food and drinks, and network with fellow Chicagoland filmmakers!
Around this time, many students are graduating and embarking on their first “real world” jobs, hopefully putting that fancy new degree to good use! This can be an exciting, but also nerve-wracking time. And for those entering the production industry, we get it; we were there too! So, we have compiled a few words of wisdom (and throwback photos) for you.
May 4th, or Star Wars Day, as it is known to fans of the franchise, is a day of celebrating all things Star Wars. This global fan-created holiday was originated in 2011, and has been a cherished day of celebration ever since. The date of the holiday was chosen as a reference to the famous Star Wars line "May the Force be with you." I, admittedly, have never seen a Star Wars movie (which is basically a cardinal sin in the film industry), so I turned to a couple of my colleagues for their insights, movie rankings, and personal Star Wars memories and stories!
Following the launch of the new Motion Source website, we released our next major marketing initiative: a wave of 150+ custom video brochures! These beautifully designed products were loaded with a :30 reel and delivered to businesses and creative agencies throughout the Chicagoland area. Shortly after, we followed up with a one-two punch of postcards to round out this knockout marketing combination. Learn more about these products, our strategy, and the execution of these projects!
Springtime is here! Last year, around this time, we released a blog with some of our recommendations for “hidden gem” films. Just about a year later, we are revisiting this topic as a way to spring into the season and share with you a few more unlikely finds!
Artists draw inspiration from other artists all the time, especially when working in a different art form as their inspiration. Take the latest Hessler music video for example. The band’s newly-released single, “Akira” was inspired by the Japanese manga of the same name. This manga was also released as an animated film, Akira, in 1988. And now, in 2018, take a behind-the-scenes look at how this story manifested into a music video adaptation!
At the end of February, an exciting event occurred: the new Motion Source website went live! Before then, small updates to the site had generally occurred on a monthly basis, but the last time the website was fully overhauled was back in 2014. Over the last four years, we have evolved significantly as a company, and our site no longer felt like an accurate representation of our team, our work, and our capabilities. This project didn’t happen overnight; to be honest, it didn’t even happen over the course of a year either. But it did take a good deal of self-reflection, dedication, and patience to produce a better suited platform and a successsful project.
As a production company, we cast on-screen talent quite often for roles in everything from industrials to commercials to music videos and short films. Holding auditions allows us to meet and connect with actors on a more personal level compared to simply reviewing resumes, reels, and video submissions. Based on my experience coordinating casting calls and sitting in on auditions, I have put together a few tips to keep in mind to give you the best chance of success!
Everyone aspires to tell an engaging story these days. Creating an emotional connection with the audience can be a challenge, but it is going to give you the best possible chance of drawing them in and building a relationship. From a video standpoint, there are key elements to consider. I called on the expertise of Creative Director Craig Bass and Senior Editor and Hunter Kallenbach for their insight into the world of visual storytelling.
Chances are if you're going to see a movie this year, it will either be a movie based on a comic book, or you will, at the very least, see a poster or trailer for a movie based on a comic book. A total of nine superhero blockbusters will be released this year, and while that number may seem high, it's certainly not a new trend. 2016 supplied seven movies based on comic books, while 2017 handed out eight; superhero movies are on the rise.
New year, new New Year’s resolutions to make. But let’s be honest, those don’t typically last very long, right? While we won’t be able to help with your resolutions per se, we can help with your 2018 marketing goals. Let’s take a look at a few of the most popular New Year’s resolutions in terms of video production. Whether or not you follow through with your personal goals, these resolutions can help keep your project goals on track.
Many people send out greeting cards of good wishes this time of year. Seeing as video is our specialty, we chose this medium to spread holiday cheer! Featuring holiday food and drink favorites like peppermint bark, hot chocolate, and homemade cookies, this year’s video card set out to whet the audience’s appetite. Go behind the scenes with us as we share with you how the video was cooked up. ‘Tis the season to be joy-full!
Motion Source and The Andrew Weishar Foundation teamed up for the second time to create a new video for their annual fundraising event, WeishFest. It was back in 2015 when the two organizations met and partnered to produce their first video sharing the story of the foundation's namesake, Andrew, and their mission of "Paying It Forward." This time around, we had the opportunity to tell the story of a young girl's brave battle with cancer.
We did it! 30 days of mustaches in the name of men's health. You may have seen our posts throughout the month, but if not, some of the Motion Source crew proudly participated in Movember 2017 and raised $1,522 for the Movember Foundation (exceeding our $1,200 team goal!) To recap, each team member shared their motivation for participating and thoughts on the Movember experience.
Film competitions are increasingly popular, especially in the independent filmmaking community. These online contests allow for indie filmmakers around the world to create and showcase their works in the company of their global creative peers. Subcategories have splintered out, including timed film competitions: the premise that, within a given timeframe (48 hours being the most popular), a team will write, shoot, and edit a short film. A few members of the Motion Source team recently participated in a 77-hour film competition and came away with not only a completed short film, "The Golden Lion," but with lessons that can be applied to future productions.
Another #WeekOfWinners in the books! Over the last four days, we have revealed our four Vega Digital Award-winning videos. Now, to round out the week, we want to give you some background information on this year’s competition, introduce you to the key players behind these projects, and share with you their insight and reaction to winning these awards.
Have you ever heard the terms “No Shave November” or “Movember” before? Their popularity has increased rapidly over the years- and for good reason! These annual campaigns take place over the month of November to raise awareness of (and funds for) men’s health issues such as prostate cancer, testicular cancer, and men’s suicide...all through the power of a moustache! This November, Motion Source is joining the movement by putting down the razors and standing up for men’s health.
One of the most common ways to deliver information in a video is through interviews. Once you have decided on an interview-based video, you'll want to think about the type of interview style that works best for your message and location. Here are four different interview setups to consider for your next project.
The color of a video is an integral part of telling your story. It can affect the mood, tone, and feeling of a piece. We wrote an article on how to use color to tell your story earlier this year that touches on some ways to incorporate color into your project. What we didn’t address yet, however, are the technicalities of the color grading process.