Everyone aspires to tell an engaging story these days. Creating an emotional connection with the audience can be a challenge, but it is going to give you the best possible chance of drawing them in and building a relationship. From a video standpoint, there are key elements to consider. I called on the expertise of Creative Director Craig Bass and Senior Editor and Hunter Kallenbach for their insight into the world of visual storytelling.

Have you ever heard the terms “No Shave November” or “Movember” before? Their popularity has increased rapidly over the years- and for good reason! These annual campaigns take place over the month of November to raise awareness of (and funds for) men’s health issues such as prostate cancer, testicular cancer, and men’s suicide...all through the power of a moustache! This November, Motion Source is joining the movement by putting down the razors and standing up for men’s health.

One of the most common ways to deliver information in a video is through interviews. Once you have decided on an interview-based video, you'll want to think about the type of interview style that works best for your message and location. Here are four different interview setups to consider for your next project.