Product Video

Ten recipe and how-to videos were produced for Food .eez through their partner, National Beef. With storyboards in hand, we set out for a two-day production in a beautiful Chicago loft boasting an equally beautiful kitchen.

It took a team to bring these recipes to life, including an on-set food stylist preparing the ingredients and set-ups, and a hand model performing the actions. Clean, simple graphics were introduced in post-production to highlight the step-by-step recipe in an easy-to-follow manner. Details like the modern lighting, use of multi-angle shots, and specific surfaces and props were all discussed and approved in pre-production, which lead to two very busy, but very successful days. All ten videos can be found on the Food .eez website, and may just spark some ideas for your next meal!

DIRECTOR: Brian Ernst     PRODUCER: Michelle Maslanka     EDITOR: Hunter Kallenbach