Addison Group was looking for a brand video that highlighted their services and the industries that they serve, while also having the versatility to be used as a recruitment tool. Because the video needed to speak to potential clients, candidates, and team members alike; a broad, encompassing approach was needed.
Brand videos range in shape and size. For Addison Group, we kept branded content at the center (literally) of the video. Their brand colors can be seen in every scene, and the logo is shown in a variety of creative ways throughout the piece. We coupled this with custom props ranging from a Rubik’s cube, to a set of blueprints, to string-art, to a compass: these items add to the entertaining and engaging nature of the video. For the actual cinemagraphic approach, we utilized an overhead camera angle--a technique very popular in current social media and commercial spots--to add a layer of modernity and freshness. In the end, this sample is a beautiful balance of the corporate and the creative.
DIRECTOR: Craig Bass PRODUCER: Michelle Maslanka EDITOR: Hunter Kallenbach