I’ve always been a bit ambivalent about my professional title: Creative Director. It serves its purpose in roughly describing my job--overseeing the conceptual development of our projects--but it also seems to suggest that I am the holder of this elusive, arcane source of pure inspiration. And, while I consider it an honor to be labeled a creative person, the idea of creativity being the province of an elite enclave embedded within the larger mundanity of society is diametrically opposed to my personal belief. I have engaged in countless arguments with “artists” and “layman” alike, who both maintain that creativity is a talent assigned to a special few. This couldn’t be further from the truth.
"Either write something worth reading or do something worth writing.”
- Benjamin Franklin
Midtown Athletic Club recently renovated and reopened their signature club in the Bucktown neighborhood of Chicago. With this new renovation came the need to hire a slew of new energetic associates to staff the sports resort. To that end, Motion Source was hired to help achieve this goal through video.
Brand videos are among the most popular types of videos out there these days. Differing from standard commercial or corporate videos, brand videos (also referred to as brand films or brand stories) focus on connecting with the audience, typically through emotion. It becomes less about the “who” and the “what” and more about the “why” and the “how”. Let’s take a look at some key features to a successful brand video.
While my list of books to read is nearly bottomless, I am always seeking for additional titles to tack on. This has led me into many discussions with friends and associates regarding what they consider to be some of the finest reading material they’ve ever engaged with. Which, leads me to where we are right now: a blog post about book recommendations. I must also admit that a portion of the motivation for this post comes from the fact that all to often people assume we are film nerds and nothing else! Without further ado, we are about to prove that wrong…
The new year is up and running and that means resolutions are in full swing. Why not include goals for your video marketing? Last year, we offered a few suggestions based on some of the most common personal resolutions. This year, we are offering a three-part approach to apply to video objectives: something to continue doing well, something to improve on, and something new to try.
The last few months, we have been working on a very special project: our 2018 holiday gift! If you have been following along, then you will know that we announced this back in October, and we were excited to share the final video last week. Learn more about the project and what is to come next!
It’s the most wonderful time of the year! And with that, comes fun, festive activities and spending time with loved ones. The holiday season is the perfect time to create new memories and reminisce on the old. From special foods and desserts to family and cultural customs, here are just a few of our favorite holiday traditions!
It is November 30th and we are closing out 30 days of mustaches in the name of men's health! You may have seen our posts throughout the month as our team has participated in our second Movember. Now, as wrap up the month, each team member shared their motivation for participating and thoughts on the experience.
Most weekends are for sleeping in, relaxing, and catching up on the latest Netflix shows. This past weekend, however, some of the Motion Source team joined forces with friends and creative collaborators to compete in the Four Points Film Project, a worldwide film competition, challenging teams to complete a short film in just 77 hours. That’s correct: write, shoot, edit, and submit a short film in a little over 3 days. There was little sleep and relaxing, but we did it. Here is a behind-the-scenes look at the making of “The Ballad of Bloodfist”.
It’s that time of year again...Movember! That very hairy, but important time when men’s health issues are brought to the forefront through the power of the ‘stache. Motion Source has formed a team for the second year to raise awareness and funds through the Movember Foundation. Once again, we will join the movement by putting down the razors and standing up for men’s health.
We announced on Tuesday our plans for this year’s Motion Source Holiday Video. Instead of sending out our usual seasons greetings video, we are reallocating that time and those resources into producing a video for a Chicagoland nonprofit. What better way to celebrate the holidays and honor the spirit of the season!
You may have heard the term “4K” when doing some research on video production, but do you actually understand what it means? While it is not necessary for your video, it does offer benefits as well as a few drawbacks that are worth considering.
“End of the year? But it’s ONLY September!” The calendar year clock is ticking down, and soon we will be entering Q4. This IS the time to think about end-of-the-year videos, and we have a few ideas to help you get started!
Creating art isn’t just part of our job; it is something that we are passionate about and continue long after the 9am-5pm and far beyond the walls of the office. At our core, we are a team of artists and storytellers, and while video is our go-to medium, it also transcends motion picture. A few Motion Source team members created a webcomic “One Thousand Mornings” that debuted earlier this week. Here’s a “passion project spotlight” on their work!
Welcome back to our blog series “Industry Insights”, where we interview members of the production world that we have had the opportunity to collaborate with! This week, we are featuring a talented scriptwriter, who we have worked with on several recent projects. Meet Lindsay Siegel!
In my last blog article I addressed how to prepare yourself for being on camera; or, at the very least to ensure that you don’t entirely freak out. However, a successful on-camera experience, like most ventures in life, is a collaborative effort. It isn’t enough for the person in front of the lens to be as prepared as possible--the people behind the lens need to be equally in-tune with what is going on. This is precisely why I have always considered personality to be 50% of the hiring decision when considering new crew members. It isn’t enough to be talented if you want to be successful within the video production industry; equally important is compassion and strong social skills. You can set up the most exceptionally gorgeous shot in the world, but if you are incapable of making the subject of that shot shine, you are left with a bunch of fashion and no function.
This article is going to focus on how a competent crew can help ensure that their subjects are as comfortable as possible, and by extension, performing at top capacity, when in front of the lens. And, perhaps even more importantly, how that same crew can assuage the subject’s nerves if they are kinda-sorta freaking out.
So, the day has finally come. After all of the planning and preparation, the lights have been switched on, you have a microphone looming before you, and the camera is staring you down. Your mind has conveniently gone blank, and you begin to feel your palms go sweaty. You hate public speaking, but you thought being on camera would carry less tension. You were wrong. More than anything, you just want to raise the white flag of surrender and retreat to your office. Why did you even agree to do this?
Hold on there. Slow down. Let’s rewind. As with most things in life, being on camera isn’t nearly as bad as anticipated: doubly so if you practice a few simple tips to help secure success. So, I won’t waste any more time cueing it up. Here are the not-so-secret secrets to being comfortable on camera, or, how not to freak out when you’re in front of the lens.
Have you ever been on set and listened to the crew talk? With lingo like “Grab the sticks” and “Can I get a stinger?” it sounds like they are far from making a video! Filmmakers have a language of their own, so you may be left feeling confused if unfamiliar with their strange expressions. Here are ten production terms that will have you talking the talk in no time.
Summertime lends itself to an increase in opportunity for outdoor productions. While we love the four seasons of Chicago weather, and each provide their own beautiful backdrop for video, summer gives us the longest daylight of the year and typically most consistent warm weather. In any season, however, there are challenges to filming outdoors. Here are some tips and tricks to consider to help your next outdoor shoot go smoothly.
We learned there was a lot more to boxes than meets the eye in the latest Fibre Box Association project. In fact, it’s not just a brown box; it’s a corrugated package, designed to safely ship and protect goods all over the world. Take a behind-the-scenes look at how this out-of-the-box project was created, packaged, and delivered!