The Motion Source Video Production Blog

"Either write something worth reading or do something worth writing.”

- Benjamin Franklin

November 11, 2022

5 Tips for Choosing a Video Production Company

By Motion Source

Whether you are looking to “up” your current production quality or even start producing video content for your business, you should consider hiring a professional video production company. Identifying the right partner for corporate video production may seem challenging, but this article outlines five tips for choosing a successful and reliable video production company.

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September 23, 2022

The 48 Hour Film Project - A Wild Weekend of Filmmaking

By Michelle Maslanka • Producer

Another Chicago 48 Hour Film Project weekend kicks off on Friday, September 23rd, and we have pulled together a team for competition once again! This wild weekend of filmmaking occurs once a year and challenges teams to write, shoot, and edit a short film in just…you guessed it…48 hours!

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August 26, 2022

5 Ways Marketing Video Production Can Boost Your Brand

By Motion Source

Video is the backbone of every digital marketing campaign. Without it, your online marketing efforts may not see the light of day.

Considering the average internet user spends 100 minutes watching videos daily and 54% of consumers prefer to transact with companies that showcase their product or service through video. Video production has become a defining marketing tool for the current and future generations.

While anyone can record a video and upload it today through their smartphone, the best videos bring tangible results. So, if you want to boost your brand online and make more sales, marketing video production can help achieve this goal.

Here are five real-life benefits of using video as a tool for online outreach that your business stands to gain from the most.

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July 15, 2022

A Closer Look: How Can Product Video Help Your Business?

By Motion Source

Nearly 70% of people prefer video content over text when learning about a product or service. Unfortunately, about 64% of marketers see video as the most difficult content to create. But without business video content as part of your marketing strategy, you could miss opportunities.

You don't have to work on your video production projects alone, though. Instead, consider working with a professional team. With our help, you can create stunning, professional product videos.

On the fence? Here are eight benefits of product video production services to consider first. Reading this guide will help you make a more informed decision with your business goals in mind. Read on to discover the amazing benefits of choosing business video production services today.

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July 01, 2022

Commercial Video Production: Understanding the Process

By Motion Source

If you are hoping to get your business on the map, video production might be the best choice for you. According to a study, 66% of video marketers get more quality leads per year. By increasing brand awareness through video, you too can gain those quality leads.

Want to know more about commercial video production and how you can make it work for your company? We'll walk you through the process, ensuring you have a better understanding from start to finish.

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June 17, 2022

7 Tips To Create an Effective Corporate Training Video

By Motion Source

If you're going to create a corporate training video, you want it to be effective. Check out our tips and ideas to make the best training materials. Here are seven tips that can help you create a business training video. With these tips, you can plan an organized, effective video project. Your video content can prepare your team and benefit your business long-term. Start planning your video production to create an amazing training video with these tips today.

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June 03, 2022

How to Choose the Right Video Style for Your Project

By Motion Source

With so many video styles and types to choose from, it can be hard to know which one will best connect with your target audience. Learn how to choose here. Videos have become the more popular type of content for marketers and brands since consumers watch an average of 16 hours every week on online platforms. Meanwhile, around 84% of consumers have bought a product or service after watching a brand’s video. When choosing the best style, there are several factors to consider.

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May 19, 2022

What to Bring With to a Studio Shoot

By Motion Source

Video marketing is essential to growing your business. In fact, mobile video consumption rises by 100% each year. Still, you need to be sure to do your research to create a high-quality video for your target audience. One way you can do this is by working with a professional video production studio. You may need their full production support or just the use of their production studio. Either way, there’s nothing worse than arriving to a video shoot and realizing you forgot the essentials. Learn everything you need to bring with you to the studio here.

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April 22, 2022

How To Create an Effective Video for Your Nonprofit

By Motion Source

A good video can significantly make a difference for a nonprofit organization. After all, creating an engaging video can help raise awareness, deliver important information, and increase donations. Understanding your audience and the goal of the video will lead you down a successful path.

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April 08, 2022

5 Things to Expect When Working With a Video Production Studio

By Motion Source

Video production studios are valuable partners when it comes to creating video content. They can help you with everything from creative conceptualization to shooting and editing and more. But what should you expect when working with a professional production company? We'll break it down for you here.

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March 25, 2022

Camera Ambassador's Community Builders Grant

By Michelle Maslanka • Producer

Now in its fourth year, the Community Builders Grant is a short-form film fund and production resources grant presented by Camera Ambassador. The mission is to empower filmmakers of varying levels of experience with the necessary tools to create, as well as cultivate community amongst our local Midwestern talent.

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March 11, 2022

5 Benefits of Using Motion Graphics in Videos

By Motion Source

Does your company use video production as part of its marketing strategy? It should, as 85% of businesses today create some form of video content. With so many videos out there, companies need to find ways to make their content stand out and ensure that their message reaches consumers. To do this, more and more businesses turn to motion graphics.

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February 11, 2022

Best Corporate Advertising Strategies for 2022

By Motion Source

Are you looking to help your company thrive in 2022? Keeping up with corporate advertising trends will help you attract new clients and grow revenue. Marketing strategies and trends change from year to year, though, so you need to make sure you know the best strategies for 2022. In this blog, we'll get into the top advertising tips for 2022.

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January 28, 2022

What Can a Video Production Company Do for You? A Guide

By Motion Source

Video production requires more than access to a camera. It’s a process that starts before a camera is ever involved. That’s where a video production company comes in.

But what can a video production service do for you? If you have not worked with a professional production company before, you may not be familiar with the steps that are involved or even the different types of services a company offers. This guide offers that information and more.

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January 14, 2022

5 Tips for Choosing the Right Studio Rental for Your Project

By Motion Source

Video production has never been more popular. It's even considered a necessary tool in today's climate. In order to pull off an engaging and high-quality video, you need the right skillset, equipment, and, sometimes, a studio space to make it happen.

But what should you look for in a studio rental, should your project need one? How do you know you're getting the best deal? Continue reading for five tips on how to choose the right studio for you and your project.

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December 30, 2021

How Corporate Video Production Elevates Your Brand

By Motion Source

On the fence about planning a corporate video production? Here are eight benefits of corporate videos to consider. After reading this guide, you can make a more informed decision with your business in mind. In fact, 64% of marketers plan to increase their video marketing. Over 80% of consumer web traffic is generated through video content too. Discover how corporate website videos can boost your business today!

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December 17, 2021

Meet Motion Source, featuring Jamie Arnold!

By Michelle Maslanka • Producer

Welcome back to our “Meet Motion Source” series, where we give you a “behind-the-scenes” look at our team. This article features our newest addition, Jamie Arnold, who joined the team as our new associate producer. While she’s only been around for a short time, she has jumped in head first on projects and isn’t slowing down.

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