Did you know that a candidate application rate goes up by 34 percent when the application comes with a recruiting video? You might not be aware of them yet, but recruiting videos are one of the best ways to make sure you get the top talent working for you. 

Not entirely sold on the benefits of corporate videos? Not sure where to get video production in Chicago? Just interested in reading a fun/slightly funny article on why recruiting videos are great? If you answered “yes” to any of these questions, you've come to the right place. This article will walk you through what you need to know about company recruitment videos. 

1. You'll Bring in the Next Generation

If you're not one of those people who looks down on the up-and-coming generation as young whippersnappers who are constantly buried in their phones, this is great news for you. It's been found that 25-34-year-olds watch more video content on the internet than any other demographic. That means if you make use of the video medium, you're far more likely to attract this population of workers. 

We live in a post-industrial age, where the best workers aren't necessarily the strongest, most agile, and most capable of shoveling coal. No, in 2021, the best workers are the workers who understand technology the best. 

Let's say you work in the casino industry. In 2021, online casinos are more popular than they ever were. Wouldn't you want an experienced, tech-savvy employee on your team who could easily usher you into the digital age, and maybe teach you a few lessons along the way? 

2. You'll Attract a Larger Talent Pool

Young people aren't the only type of people that you're going to want to attract. The more people you attract, the more options you have to choose from. A larger, more diverse talent pool means you’re more likely to choose the best employee for you. 

The truth is that 95 percent of people retain information when it's contained in a video, as opposed to when it's contained in a text. This doesn't mean that books are useless, but it does mean that the internet is far more suited to short-form video content than it is to short-form text. 

When you create corporate recruiting videos, or even company culture videos, people are far more likely to pay attention. 

Nailing people with the information they're going to remember early on is extremely important. This makes people excited to work for your company and enhances how they'll perform in your workplace before they even get to work for you. 

3. They're Much Easier Than You Think

When you hear the term “company video”, your mind might immediately go to an expensive, multi-day long production that might as well be a feature-length movie. While it can be all that, it certainly doesn’t need to be!

Productions can be kept quite simple. A crew can come to you - filming at your office, facility, or workplace. Or, you can utilize a studio space for the shoot.

The Motion Source studio features a large 2-wall white cyc that is a blank slate for your project. It also comes fully equipped with a flat wall perfect for sets, and a green screen that can take you just about anywhere.

Either way, working with a professional video production company will set you and your project up for success.

4. You'll Raise the Status of Your Brand 

In this age so populated by internet clout, brand recognition and brand status are more important than ever. If you become noted for your high-quality video content, people will be more likely to want to participate in your brand. 

When you turn yourself into the casino with the best video content out there, you don't just attract the millennials who will be able to help you move into the digital world, you'll attract people who want to come and check out just how cool your casino is. 

Video content, in the 21st century, represents forward motion and an ability to adapt and change. Insisting on keeping your content austere, stately, and text-based is a great way to seem stodgy and out-of-touch. 

5. You'll Find the Right People for Your Culture 

At the end of the day, recruiting videos are a great way to attract the people that you want in your company. While language-based text content can be customized to a certain extent, it's nothing like the level of customization you get in a video. In a video, you can make use of music, tone of voice, and dynamic visuals to get the people you know you want. 

Recruiting materials are supposed to give a feel for what working for your company is like. Rather than just describing it, why not give a more complete representation of the culture? 

Recruiting Videos Are Very Important 

It's not easy to recruit people in the contemporary world. There are a lot of businesses out there, and many people work for themselves.

However, when you make use of recruitment videos, you attract a more diverse group, raise your brand's status, and find the right people for your culture.

Check out a couple examples of recruitment videos we have created over the years:

For more information, contact us today.