Video marketing is an integral part of any business strategy, with 93% of marketers describing it as an important part of their marketing strategies. And 87% of video marketers report a positive ROI (return on investment) when using this approach.
Video production requires more than access to a camera. It’s a process that starts before a camera is ever involved. That’s where a video production company comes in.
But what can a video production service do for you? If you have not worked with a professional production company before, you may not be familiar with the steps that are involved or even the different types of services a company offers. This guide offers that information and more.
What to Expect
Every client is unique – each will have a different goal and vision for their video. An effective video production service will work with each client from start to finish to try and make their vision a reality. Video production is not cookie cutter, and should not be treated as such. An introductory or discovery call with the client is a great place to start. The production company should ask questions and listen to what you, the client, are looking for.
Once you engage with a video services company, there are 6 main stages you can expect to go through:
Conceptualization
Preparation
Acquisition
Production
Post-Production
Finalization
Conceptualization, Preparation, and Acquisition are steps that can be grouped under Pre-production. This is the time to conceptualize ideas and how to execute them, prepare things like scripts and shotlists, and acquire locations, talent, props, etc. These Pre-production steps are necessary to build a solid foundation for your project.
During Production, we arrive at the “lights, camera, action” part of the project. This may seem like the most exciting part of the project, but without adequate preparation, this part can be quite stressful. Pre-production is a necessary part of the process, and a video production company will help you work through that.
Post-production and Finalization is where the video “comes to life”. This is when the video is edited together and you will work through rounds of revisions to arrive at a final cut. Finalization brings in the final details - audio, color, and delivery.
Each project is unique, but most will follow this process. It may seem daunting, but a video production partner will be at each stage of the process with you.
Corporate Video Production
A corporate video is commissioned by a company, business, or organization. These videos can target customers, employees, or investors. Some examples of corporate videos include:
Brand/Company overview videos
Training videos
Safety videos
Educational videos
Press release announcements
Investor or shareholder information videos
Internal communications videos
Public relations videos
Customer testimonials
Commercial Video Production
When you think about video production, commercials may be the first thing that comes to mind. We can all think of examples of effective commercials, but understanding what makes them stay in your mind requires an understanding of human psychology, cinematography, and advertising.
Commercial video production may aim to:
Sell a product or service
Increase brand awareness
Raise awareness of an issue
Offer information about changes within your business
A good video production service will have connections to the right people and tools to bring a commercial to life. Without bringing a team together, a commercial may fall short of expectations.
Non-Profit Video Production
Commercials can be made for both profit and non-profit organizations. After all, a commercial is there to provide information or raise awareness of an issue. Rather than trying to increase sales, a non-profit video aims to spark change within the world.
Non-profit videos can approach an issue from different directions, including:
Fundraising projects
Promotional content
Educational content
Passion and emotion are essential when creating these types of videos. Every second of the footage must connect with audiences on a deeply human level.
Product Video Production
While commercials are a way to attract customers to your product or service, product video production is all about showing the product’s capabilities. It’s a demonstration of the specifications to “wow” audiences.
This type of video demonstration highlights the unique components that the product can offer. For example, a smartphone demonstration might highlight the new, powerful cameras or the wireless charging option.
Product demonstrations need to be professional, realistic, and stylish. Think of them as being a more in-depth commercial that examines the internal and external components of your product. This video production needs to demonstrate why your product is the best option when compared to competitors.
Product shoots can take place in a production studio or on location.
Event Video Production
Capturing the best moments of an event can be difficult without a dedicated and skilled team of professionals. While it may be simple enough to capture a single speaker giving a speech on a stage, it’s less straightforward to capture all the fun and extravagant moments that happen spontaneously.
Your event may need a video production service to capture the highlights, which will require a larger crew and more equipment. Event products often include:
Recording key speeches
Capturing the happiness and enjoyment of attendees
Displaying the positives of the organization
Sending a specific message that aligns with the company’s goals
Since the beginning of the pandemic, there’s been a real emphasis on the need to stay connected, something we understand due to our research into market trends. As in-person events are coming back, video production is something to consider to allow those that cannot be in person to experience it virtually.
Need Video Production Service?
A video production company can help your organization by providing professional videos to suit any need. We can work with you from conceptualization through finalization and delivery, and offer a range of video services.
Interested in learning more? Click here to get a quote from Motion Source today!
