If you're going to create a corporate training video, you want it to be effective. Check out our tips and ideas to make the best training materials.

Nearly 70% of people prefer watching videos over reading text when learning about products and services. When training your team, video content could prove more memorable too. However, it's important not to create a corporate training video without a plan. Otherwise, your training materials might not prove as effective as you hoped.

Here are seven tips that can help you create a business training video. With these tips, you can plan an organized, effective video project. Your video content can prepare your team and benefit your business long-term. Start planning your video production to create an amazing training video with these tips today. 

1. Determine Goals and KPIs

About 96% of marketers have invested in video marketing. If you ultimately want to save time and money, take the time to develop a plan before you start rolling. First, consider your specific goals. 

How will your corporate training video help new or existing employees?

Understanding exactly what you hope to achieve will help you make informed decisions. You'll have an easier time producing effective training videos as a result.

Outlining your goals can also help you determine what video format to use.

For example, perhaps you want to create training videos for performing in-office first aid. You can create a video to help your team learn how to administer CPR. For this type of video, consider a step-by-step demonstration format with live action footage and/or animation.

You can also add supplement materials, like a quiz at the end of the video, to test your team and ensure they retained the message.

Perhaps you want to create a new employee onboarding video. You can create a company culture video to help them learn about your business. A tutorial video can help them learn how to use your team's software. 

Consider the key performance indicators you want to track too. Measuring your key performance indicators will help you determine if the video accomplished your goals. 

2. Consider the Format

Once you've outlined your goals, you can consider what type of video training materials you want to create. Here are a few options you might want to consider adding to your video production list.

Live-Action Videos

Your team might benefit from live-action videos over animated videos. These videos feature live people in some manner. It could be acting out scenarios or b-roll documenting day-in-the life of employees. This approach can help with developing a human connection. It's important to focus on a professional yet approachable delivery. Put more production value into your training video and make sure they're both entertaining and effective.

Talking Head Videos

These videos feature an expert who provides viewers with guidance in front of a camera. The speaker in these videos addresses the audience. Make sure to choose someone who has authority or credibility. You can use these videos to both inform and inspire employees.

Animated and Whiteboard Explainer Videos

Animated or whiteboard explainer videos are also common formats used for corporate training videos. You can use simple designs or animations to explain complex concepts. These videos are fun, engaging, and easy for employees to retain. You might consider using these videos to introduce new products, services, or work processes. 

Screencast Videos

If you need to show employees how to use software applications, consider screencast videos. These informal tutorials can help provide your team with the information they need while showing the actual interface of a program or application. This type of demonstration can be very effective when needing to take a step-by-step approach.

3. Develop a Script

Once you determine what type of corporate video you want to create, start developing your script. You can hire a professional copywriter or scriptwriter to create a script for you. Or your internal team can put together the content. Make sure the script and content align with the video's goals. Try to keep the script as concise and complete as possible; say what you need to say but keep it to the point.

4. Add Your Brand

As you plan your video production, make sure to keep your company's brand in mind. Your brand includes the company's voice, tone, and personality. It can also include visual elements like your logo, font, and color scheme. Cohesiveness with other marketing materials helps create a unified voice for the internal team.

5. Work With a Professional Team

If you want to plan a professional video production, work with a professional team. Otherwise, your video might miss the mark. A professional production team will not only provide high-quality production value, but the guidance from the beginning stages of the project through the completion. They'll keep the project on track, coordinate the shoot and logistics, and produce a quality end product.

6. Unite Strategies

Try to tie in your video training videos with your overall training strategy. For example, you can start by having trainees watch your corporate training video at home. Then, you can discuss your video in the office as a team. You can ask the trainees questions to make sure they retained the information in the video. You can also give them a chance to ask you questions. Consider creating an online test or quiz to make sure they retained the information too. 

7. Analyze Performance

Make sure your video accomplished your goals by tracking your KPIs. For example, you might want to quiz your employees after they watched the video. Make sure they understood the content.

Otherwise, ask your employees for their feedback about the video. Was it able to provide them with the information they needed? Did they find the video effective, engaging, and entertaining?

Create a survey to determine if the video was effective at accomplishing your goals. Then, use the data to help inform future projects.

Lights, Camera, Action: 7 Tips for Planning an Effective Corporate Training Video

Creating an effective corporate training video shouldn't feel stressful. Instead, use these tips to start planning your next video production. Remember, you can benefit from hiring a professional video production team.

With their experience and expertise, you can create training materials bound to impress your employees.

Eager to plan your next video production? We're here to help. 

Contact our team today for a quote!