As we enter Q4 of 2025, it's officially crunch time for businesses looking to hit their year-end goals. Whether you're trying to boost sales, wrap up annual campaigns, or set the tone for 2026, video is still one of the most powerful tools in your marketing arsenal.
We know how to craft compelling video content that drives results. Here are our top video marketing tips and project ideas to help you finish 2025 with a bang.
1. Lean into Holiday Campaigns (But Make It Personal)
The holiday season is prime time for video, but competition is fierce. This year, consumers are craving authenticity and personal connection.
Tips:
* Create short-form, story-driven videos highlighting customer experiences.
* Consider personalized video messages for key clients or VIP customers.
* Use behind-the-scenes content to humanize your brand. Show your team, your process, or your company culture.
🎥 Project Idea: Film a "Holiday Thank You" video featuring your team expressing gratitude to customers and partners. Keep it warm, sincere, and under 90 seconds.
2. Capitalize on Year-End Reviews & Recaps
Q4 is the perfect time to reflect and celebrate milestones. Video is a great medium for storytelling and highlighting impact.
Tips:
* Create a 2025 recap video featuring big wins, stats, and memorable moments.
* Share your company's journey, growth, or community involvement.
* Use motion graphics to make data and timelines engaging.
🎥 Project Idea: Produce a "Year in Review" video that doubles as both internal morale-booster and public brand content. Post it to social, your newsletter, or during end-of-year events.
3. Plan Videos for Q1 Campaigns Now
Q4 isn’t just about finishing strong, it’s about starting smart. Begin filming Q1 content before the year ends so you’re not scrambling in January.
Tips:
* Outline early 2026 product launches, promotions, or educational content now.
* Batch shoot video assets while your team is still available and budgets are still flexible.
* Use downtime in December to prep evergreen content for the new year.
🎥 Project Idea: Film a "New Year, New Goals" video that positions your brand as forward-thinking and solution-oriented heading into 2026.
4. Maximize Ad Campaigns with High-Impact Visuals
Holiday shopping, Black Friday, Cyber Monday, Giving Tuesday - Q4 is loaded with marketing goldmines. Don’t let your ad content fall flat.
Tips:
* Keep promotional videos short (6–15 seconds for social, 30 seconds max for YouTube ads).
* Test multiple variations to optimize performance.
* Include a strong CTA and make it mobile-first.
🎥 Project Idea: Produce a series of vertical ad videos optimized for Instagram Reels, TikTok, and YouTube Shorts featuring your product, service, or offer with clear calls to action.
5. Use Video Internally Too
While external marketing is crucial, don’t overlook the power of internal video in Q4.
Tips:
* Share leadership updates or holiday messages via video to boost employee engagement.
* Recap team achievements to end the year on a positive, unified note.
* Use video training or onboarding to prepare for new hires in January.
🎥 Project Idea: Create a short internal "End-of-Year Town Hall" video from your leadership team to build trust and boost morale.
Final Thoughts: Don’t Let Q4 Pass You By
The fourth quarter moves fast, but the right video strategy can slow it down just enough to make a lasting impact.
Whether it's a high-energy ad campaign or a heartfelt year-end thank you, Q4 is your chance to connect, convert, and close strong. Let’s make it count.
Ready to kick off your Q4 video project? Contact us today to book your production timeline before the year wraps up!
