Whether you're capturing an executive’s insights, telling a customer success story, or producing a compelling documentary-style piece, interview-based videos are one of the most effective storytelling tools in a video production company’s toolkit. But how do we go from idea to final product?

At Motion Source, we’ve honed a clear and collaborative process to ensure each interview-based project delivers on your goals - on time and on brand. Here’s a behind-the-scenes look at how it all comes together.

Step 1: Discovery & Planning

Every great video starts with a conversation.

We begin by meeting with you to understand the purpose of the video. Who is the target audience? What’s the key message? Where will the video be used - internally, on social media, at an event, in a campaign?

Once we have that clarity, we help shape the creative direction:

• - Define the tone and style

• - Identify the interview subjects

• - Determine locations

• - Establish timelines and budgets

We’ll also plan for any b-roll footage (those visuals that complement the interview), graphics, and music that will enhance the story.

Step 2: Pre-Production

With a roadmap in place, it’s time to prepare. Our team handles:

• - Interview prep: We draft interview questions designed to spark authentic, compelling responses.

• - Scheduling: We coordinate dates and times with all involved parties.

• - Location scouting: We assess lighting, sound, and visual appeal of potential shoot locations.

• - Gear checklist: We prep the right equipment - cameras, lighting, audio - for a smooth production day.

We also coach clients or interviewees, especially if they’re not used to being on camera. Our goal is to create a relaxed, professional environment where everyone feels confident and prepared.

Step 3: Production (Interview Day!)

On shoot day, our crew arrives to set up and test all equipment.

We keep the set minimal and comfortable, so interviewees can speak naturally. During the interview, we guide the conversation to make sure we capture the best possible soundbites. We’re always listening for those genuine, unscripted moments that make stories memorable.

Alongside the interview, we also capture b-roll - whether it’s footage of the interviewee at work, interacting with others, or showcasing relevant products, spaces, or services.

Step 4: Post-Production

This is where we shape the story.

Our editors sift through hours of footage to craft a cohesive, engaging narrative. We:

• - Select the best soundbites

• - Sync in b-roll and visuals

• - Add branded elements (logos, titles, lower thirds)

• - Mix audio for clarity

• - Apply color correction and grading

• - Incorporate music and/or motion graphics

We’ll share a first cut for your review, gather your feedback, and make revisions until the video hits the mark.

Step 5: Delivery & Distribution

Once approved, we deliver your video in the appropriate formats for your platforms - whether it’s YouTube, LinkedIn, internal communications, or a high-profile event.

Need help with promotion or strategy? We can offer support with that too.

Final Thoughts

Interview-based videos are powerful because they bring authenticity and human connection to your message. At Motion Source, we specialize in drawing out those stories in a way that’s strategic, efficient, and visually impactful.

Hear from a longtime client in this case study how we have helped them over the years plan for, create, and share authentic, impactful stories.