Every great video project starts the same way: with an idea and the intention to actually make it happen.

But intention alone doesn’t ship a finished project.

We’ve worked with a lot of organizations over the years - brands, nonprofits, agencies. One thing is always true: the clients who get the most value from video are the ones who set clear goals, commit to a plan, and keep moving even when things get busy.

If you’re thinking about starting a new video project (or reviving one that’s been sitting on the back burner), here’s how to set goals that stick and follow through on them.

Start With “Why”, Not Just “What”

“Let’s make a video” is a starting point, not a goal.

Before talking timelines, formats, or platforms, get clear on “why” the video exists:

• Are you trying to build trust?

• Explain something complex?

• Inspire people to take action?

• Attract a specific audience?

When the goal is clear, decisions get easier. Messaging sharpens. The project stays focused. And when momentum dips (because it always does), that “why” is what pulls it back on track.

Break Big Ideas Into Real, Doable Steps

One of the fastest ways a project stalls is when it feels too big.

Instead of thinking: “We need a campaign.”

Try:

• One primary video

• A few supporting cutdowns

• A clear distribution plan

Progress loves clarity. Smaller milestones make it easier to start, and starting is often the hardest part.

Put It on the Calendar (and Treat It Like a Commitment)

If a project doesn’t have a timeline, it usually doesn’t happen.

You don’t need perfection, but you do need:

• A realistic start date

• Key decision points

• A target launch window

When a project is scheduled, not just “planned”, it becomes real. And when stakeholders know what’s coming, accountability follows.

Build Momentum, Not Pressure

Motivation isn’t about forcing creativity, it’s about creating forward motion.

A few ways to keep things moving:

• Make decisions early, even if they evolve later

• Limit endless revisions by anchoring back to the original goal

• Celebrate progress, not just the final deliverable

Finished beats perfect. Every time.

Partner With People Who Keep You Moving

The right production partner doesn’t just execute, they help you follow through.

That means:

• Asking the right questions

• Keeping the process organized

• Anticipating roadblocks

• Helping you make confident decisions

When the process feels manageable, momentum becomes a lot easier to maintain.

The Best Time to Start Is When You’re Ready Enough

You don’t need everything figured out to begin.

You need a goal, a plan, and a willingness to take the first step.

Video has a way of clarifying ideas once they’re in motion. And the projects that actually get finished? They’re the ones that start before everything feels perfect.

If you’re thinking about a new project and want help turning intention into action, we’d love to talk it through.

Let’s set the goal and make it happen!