The Motion Source Video Production Blog

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Filtered by Tag: brand videos

February 08, 2019

The Ins and Outs of Brand Videos

By Michelle Maslanka • Producer

Brand videos are among the most popular types of videos out there these days. Differing from standard commercial or corporate videos, brand videos (also referred to as brand films or brand stories) focus on connecting with the audience, typically through emotion. It becomes less about the “who” and the “what” and more about the “why” and the “how”. Let’s take a look at some key features to a successful brand video.