Longtime client, Clean Tools, needed a new product promo video for The Absorber, a versatile drying towel that can be used for everything from auto care to household chores, and beyond. This time around they wanted to hone in on a specific application: pet care. This video conveys to pet owners, specifically dog owners, the animal-friendly features of the towel and its ease of use for all members of the family.
To showcase this in real-world scenarios, we crafted a script, sourced a residential location, hired talent, and captured scenes in which a family’s furry friend ends up in some messy situations. Luckily for the family, they had The Absorber on hand for quick cleanup after bathtime!
DIRECTOR: Craig Bass PRODUCER: Michelle Maslanka EDITOR: Jeff Bruninga