With the opening of their new Chicago-based US headquarters and lab, the Coates Group held a welcome event to showcase the latest innovations in the digital marketing sphere, specifically digital menu boards and virtual reality technology. An event sizzle reel was requested to highlight the evening’s activities. The quick-paced piece mirrored the high energy and excitement of the evening: event-goers interacted with the digital signage and entered into the VR world through headsets. The occasion was a true celebration of digital development.
To end with a human touch, the Coates Group CEO closes with the event’s futuristic tagline “Hello From Tomorrow.” This provided a fun and personal nod to Coates’ dedication to innovation, and a warm welcome to their cutting-edge space.
DIRECTOR: Brian Ernst PRODUCER: Michelle Maslanka EDITOR: Jeff Bruninga