FIBRE BOX ASSOCIATION
Corrugated cardboard, in its omnipresence, is an often overlooked product, as is the industry that surrounds it. The Fibre Box Association–champions of this industry–all too aware of the situation, undertook a fresh marketing campaign to try and redress this. At the heart of this campaign was a video that we conceptualized and captured in collaboration with FBA, showcasing just how extraordinary cardboard can be.
PROJECT TYPE
Brand Video
SERVICES PROVIDED
Art Direction • Audio Mixing • Casting • Color Grading • Creative Concepting • Encoding • Hair and Make-up • Location Acquisition • Production Management • Prop Manufacture • Storyboarding • Video Editing • Video Production • Voice Over
