MIDTOWN ATHLETIC CLUB
Longtime client Midtown Athletic Club reengaged Motion Source to produce a highly energetic video to introduce new hires to their recently renovated sports resort in Chicago. The video was intended to introduce new hires to the company culture, as well as showcase Midtown’s brand new (575,000 square feet!) fitness club.
We met with the Midtown team to tour the space and review the various locations that they wanted to include within the video. In addition to the various b-roll shots, we were tasked with capturing, several employee interviews--as well as interviews with the management team--to compliment the club footage and promote Midtown’s company culture.
DIRECTOR: Craig Bass PRODUCER: Steve Brown EDITOR: Jeff Bruninga + Brian Ernst