What Event Videos Could You Use?
When we say event videos, we don't just mean setting up a camera and filming everything. While you may need to record full presentations and keynote speakers, there are more ways to leverage the power of video production for your event.
Promo Videos
Instead of sending out a slide or an email with information about your event, what if you put together a quality promo video? You would instantly see more engagement and could communicate the event better to your target audience because they will actually be seeing what the event is like.
One proactive idea is to use this year's footage to prepare for next year's event. You can be ahead of the game for the next event by having a team film now for a promo video for future use.
Daily Sizzle Reels
When people come to your event, you want to make them feel special and feel like the event is unique. Highlighting the day before's events is a fun way to do that.
This sizzle reel can recap the day before, show the people who are there, and get them excited about the next day’s agenda. This type of video typically requires on-site editing and, in some cases, overnight editing, so there are additional logistics to consider. But there is a “wow” factor of having this type of video prepared for your current audience.
Social Media Videos Highlighting the Event
The power of social media can be harnessed for your company when you have a video production company film at your event. They can give you quality short videos to highlight your event and your company.
Many events use photography alone for social media. Video will give you higher rates of engagement.
Other Creative Ways to Use Video Production from an Event
Video production can be a powerful tool to promote your brand in ways beyond just one event. Many companies have found ways to gather content at an event for use in other sales or marketing projects.
Testimonials
From an event, testimonials from attendees and/or presenters can be captured. They may speak to the event itself and the benefits of attending, which can also be used in promotional videos of the event, or they can speak to the higher level offerings and services of the company. This type of content is great to capture at an event because these individuals are already all in one place! You can set up a recording space at your event specifically for these testimonials, and pull in attendees throughout the day to answer a few questions.
About Us
Speaking of individuals already at the event, this could be an opportunity to capture some soundbites from company team members and C-suite executive who may be in attendance. This content can be packaged as part of an “about us” series for the company or individual team members, for either external or internal communication. Working with a production team can help you capture quality content.
Sales Videos
Communicating your product or service to people takes time and effort. If part of this can be captured from the event, think about repurposing this content for sales-focused videos. Will there be new product demonstrations at the event? Consider being able to utilize this footage beyond the confines of the event.
Finding the Right Event Video Production Company
Event video production is its own type of production, and can vary depending on your needs. There may even be multiple vendors needed for your event. Quality video production takes an experienced team, planning, and coordination. Here are a few tips to help you find the right team.
Look at Past Work
Most video production companies will have examples of their work. This is a good place to start. See if the videos they have made in the past appeal to you. Between past work and having discovery calls upfront to discuss your needs, you will have a good sense of if the production company is a good fit.
Talk With Them About What You Are Thinking
Talk with potential video production companies about what you are needing. See what ideas they have and if it fits what you are looking to do. They could even bring new ideas to the table from their past experiences. Communication is key to successful event video production.
Look for a Right Fit
You do want the budget to be right, but you also want a company that connects with you. The cheapest company might do the cheapest work, so look for the right fit above anything else, and consider how the content captured at your event can be utilized in other ways.
Finding the right event video production team could also be the beginning of a great business partnership. They will be able to guide you in capturing high-quality footage that will live beyond the event.
