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The midpoint of the year is more than a milestone - it’s a wake-up call. As 2025 speeds by, it’s time to assess what’s working, drop what’s not, and set smart, forward-thinking goals to finish strong. If video marketing hasn’t been your top priority yet, now’s your chance to turn that around.
As temperatures rise, so does the competition for consumer attention. Summer is a peak season for brand engagement - from product launches to seasonal campaigns and social media surges. If you're a brand looking to stand out, this is the moment to refresh your video strategy.
The end of the year is often a time of reflection, rest, and rejuvenation, but it can also be a challenge for marketers who need to keep their campaigns running, maintain engagement, and plan for the new year ahead. The pressure to balance the need for downtime with the constant demands of marketing can feel overwhelming. However, with some strategic planning and smart tools, it’s possible to unplug and recharge without dropping the ball on your marketing initiatives.
Happy 2021 everyone! It’s a new year; and with each new year comes new marketing trends. This year’s trends–and this won’t come as a surprise to anyone–have been heavily influenced by the toll that COVID-19 took on our economy, and our psyches, in 2020. For all of the anguish wrought, a sense of connectedness was highlighted like never before. Authenticity and intimacy became the name of the game–increasingly important aspects of marketing, these were supercharged by our sudden inability to simply be together. And what better way to honor these values than…you guessed it…video.
One of my primary goals for 2020 is to be more active on LinkedIn. In preparation for achievement of this goal, I recently overhauled my profile to provide connections--and potential connections--a better understanding of who I am, and what my professional mission is. I spent a great deal of time ruminating on what my profile’s headline should read, on how I could best summarize my purpose, and the purpose of Motion Source, in a single sentence.
We are almost a month into a new year, and even more so, kicking off a new decade. Welcome 2020! Marketers are constantly on the look out for consumer trends to better communicate their brand messaging and initiate successful campaigns. Trends are ever-changing and ever-evolving. While at their core, trends stem from basic human needs, each year, they change based on the current consumer climate. I turned to some experts on the subject for this blog article.
Following the launch of the new Motion Source website, we released our next major marketing initiative: a wave of 150+ custom video brochures! These beautifully designed products were loaded with a :30 reel and delivered to businesses and creative agencies throughout the Chicagoland area. Shortly after, we followed up with a one-two punch of postcards to round out this knockout marketing combination. Learn more about these products, our strategy, and the execution of these projects!
At the end of February, an exciting event occurred: the new Motion Source website went live! Before then, small updates to the site had generally occurred on a monthly basis, but the last time the website was fully overhauled was back in 2014. Over the last four years, we have evolved significantly as a company, and our site no longer felt like an accurate representation of our team, our work, and our capabilities. This project didn’t happen overnight; to be honest, it didn’t even happen over the course of a year either. But it did take a good deal of self-reflection, dedication, and patience to produce a better suited platform and a successsful project.
Video Production