The Motion Source Video Production Blog
June 03, 2022

How to Choose the Right Video Style for Your Project

By Motion Source •

With so many video styles and types to choose from, it can be hard to know which one will best connect with your target audience. Learn how to choose here. Videos have become the more popular type of content for marketers and brands since consumers watch an average of 16 hours every week on online platforms. Meanwhile, around 84% of consumers have bought a product or service after watching a brand’s video. When choosing the best style, there are several factors to consider.

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May 19, 2022

What to Bring With to a Studio Shoot

By Motion Source •

Video marketing is essential to growing your business. In fact, mobile video consumption rises by 100% each year. Still, you need to be sure to do your research to create a high-quality video for your target audience. One way you can do this is by working with a professional video production studio. You may need their full production support or just the use of their production studio. Either way, there’s nothing worse than arriving to a video shoot and realizing you forgot the essentials. Learn everything you need to bring with you to the studio here.

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April 22, 2022

How To Create an Effective Video for Your Nonprofit

By Motion Source •

A good video can significantly make a difference for a nonprofit organization. After all, creating an engaging video can help raise awareness, deliver important information, and increase donations. Understanding your audience and the goal of the video will lead you down a successful path.

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April 08, 2022

5 Things to Expect When Working With a Video Production Studio

By Motion Source •

Video production studios are valuable partners when it comes to creating video content. They can help you with everything from creative conceptualization to shooting and editing and more. But what should you expect when working with a professional production company? We'll break it down for you here.

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March 25, 2022

Camera Ambassador's Community Builders Grant

By Michelle Maslanka • Producer

Now in its fourth year, the Community Builders Grant is a short-form film fund and production resources grant presented by Camera Ambassador. The mission is to empower filmmakers of varying levels of experience with the necessary tools to create, as well as cultivate community amongst our local Midwestern talent.

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March 11, 2022

5 Benefits of Using Motion Graphics in Videos

By Motion Source •

Does your company use video production as part of its marketing strategy? It should, as 85% of businesses today create some form of video content. With so many videos out there, companies need to find ways to make their content stand out and ensure that their message reaches consumers. To do this, more and more businesses turn to motion graphics.

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February 11, 2022

Best Corporate Advertising Strategies for 2022

By Motion Source •

Are you looking to help your company thrive in 2022? Keeping up with corporate advertising trends will help you attract new clients and grow revenue. Marketing strategies and trends change from year to year, though, so you need to make sure you know the best strategies for 2022. In this blog, we'll get into the top advertising tips for 2022.

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January 28, 2022

What Can a Video Production Company Do for You? A Guide

By Motion Source •

Video production requires more than access to a camera. It’s a process that starts before a camera is ever involved. That’s where a video production company comes in.

But what can a video production service do for you? If you have not worked with a professional production company before, you may not be familiar with the steps that are involved or even the different types of services a company offers. This guide offers that information and more.

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January 14, 2022

5 Tips for Choosing the Right Studio Rental for Your Project

By Motion Source •

Video production has never been more popular. It's even considered a necessary tool in today's climate. In order to pull off an engaging and high-quality video, you need the right skillset, equipment, and, sometimes, a studio space to make it happen.

But what should you look for in a studio rental, should your project need one? How do you know you're getting the best deal? Continue reading for five tips on how to choose the right studio for you and your project.

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December 30, 2021

How Corporate Video Production Elevates Your Brand

By Motion Source •

On the fence about planning a corporate video production? Here are eight benefits of corporate videos to consider. After reading this guide, you can make a more informed decision with your business in mind. In fact, 64% of marketers plan to increase their video marketing. Over 80% of consumer web traffic is generated through video content too. Discover how corporate website videos can boost your business today!

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December 17, 2021

Meet Motion Source, featuring Jamie Arnold!

By Michelle Maslanka • Producer

Welcome back to our “Meet Motion Source” series, where we give you a “behind-the-scenes” look at our team. This article features our newest addition, Jamie Arnold, who joined the team as our new associate producer. While she’s only been around for a short time, she has jumped in head first on projects and isn’t slowing down.

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December 03, 2021

Video Thrilled the Job Searcher: 5 Reasons Your Company Needs Recruiting Video

By Motion Source •

Did you know that a candidate application rate goes up by 34 percent when the application comes with a recruiting video? You might not be aware of them yet, but recruiting videos are one of the best ways to make sure you get the top talent working for you.

Not entirely sold on the benefits of corporate videos? Not sure where to get video production in Chicago? Just interested in reading a fun/slightly funny article on why recruiting videos are great? If you answered “yes” to any of these questions, you've come to the right place. This article will walk you through what you need to know about company recruitment videos.

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October 22, 2021

Don't Train in Vain: 7 Reasons You Need Corporate Training Videos

By Motion Source •

Employee turnover can be one of the biggest expenses for businesses. The main strategy for retaining employees is through training and education, which help to keep expectations clear and so everyone is on the same page. A huge, effective tool for these steps is corporate training videos. This type of video has a bad reputation for being cheesy and boring but that is simply not the case anymore! If you're not convinced, we've outlined the top seven benefits you'll see after sharing fun, high-impact training videos with your employees.

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October 15, 2021

How Long Should My Video Be? A Guide to Ideal Corporate Video Length

By Motion Source •

It's time to roll your cameras and roll up your sleeves. YouTube is by far the most popular social media platform in the United States. 81% of Americans say they use it, 12 percentage points higher than Facebook. Everyone loves a good video, which makes it a great resource to promote your business. But you can't just film something on your phone and expect it to succeed. You need to know about video length.

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May 27, 2021

Motion Source Wins Three Telly Awards!

By Michelle Maslanka • Producer

Earlier this week on May 25th, the winners for the 42nd Annual Telly Awards were announced, and Motion Source made the list for the fourth year in a row! We submitted three projects to the competition and received recognition for all three: one Bronze Telly and two Silver Tellys. These join our growing collection, and bring our total Telly Award count to 11. We are excited to share with you our newly-awarded projects!

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May 21, 2021

Meet Motion Source, featuring Rachael Nielson!

By Michelle Maslanka • Producer

Welcome back to our “Meet Motion Source” series, where we give you a “behind-the-scenes” look at our team. This article features our newest addition, Rachael Nielson, who joined the team earlier this year as our associate producer. While she’s only been around for about four months, she has jumped in head first on projects and not slowing down.

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February 12, 2021

3 Marketing Trends for 2021 - Keeping Connected During COVID-19

By Craig Bass • Creative Director

Happy 2021 everyone! It’s a new year; and with each new year comes new marketing trends. This year’s trends–and this won’t come as a surprise to anyone–have been heavily influenced by the toll that COVID-19 took on our economy, and our psyches, in 2020. For all of the anguish wrought, a sense of connectedness was highlighted like never before. Authenticity and intimacy became the name of the game–increasingly important aspects of marketing, these were supercharged by our sudden inability to simply be together. And what better way to honor these values than…you guessed it…video.

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December 02, 2020

Industry Insights: Bonnie Marie Williams the Voiceover Superhero

By Craig Bass • Creative Director

Television commercials. Radio ads. Internet promotions. So much of what we consume is driven by voice over. Yet, when planning out a project, voice over is often a second thought. Sure, you know that you need narration to drive across specific informational content in the video, but it isn’t as exciting as discussing the big drone shot that is going to open the piece.


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