Blog

"Either write something worth reading or do something worth writing.”

- Benjamin Franklin

July 28, 2017

The Vlog Blog: History of Vlogging

By Michelle Maslanka • Producer

Video production is a broad term used to refer to the process of creating a video by capturing moving images. Productions range in size and shape, from commercials to business marketing to music videos to films. But what about homegrown personally-produced videos? They may not hold as much weight in terms of production value, but with the increase in consumer cameras, GoPros, smartphones, and laptops, this subcategory has boomed, allowing for a new type of video production: video blogs, or vlogs.

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July 14, 2017

How To: Select the Right Music for Your Project

By Michelle Maslanka • Producer

Studies have proven that music affects our mood. So choosing the right music track for your video is vital in evoking a specific feeling in your audience. But aside from the right feeling, your music track should fall in the right budget. Different types of music licenses come in at different price points. And with so many options, how do you choose “the one”?? Here are a few points to keep in mind when contemplating music options that will help you in the selection process. Now, doesn’t that sound like music to your ears?

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June 30, 2017

The Making of a Music Video: “Empty” by Sleeping With Spiders

By Michelle Maslanka • Producer

Adapting a Shakespearean classic such as Macbeth is no easy task, and placing this retelling in the condensed confines of a music video only adds to the challenge. But that did not deter the cast and crew involved in the latest Sleeping With Spiders music video; in fact, it was a challenge gladly accepted by all who were ready and willing to get their hands bloody...I mean dirty...for the sake of the video.

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June 16, 2017

Client Profile + Behind the Scenes: My Green Mattress

By Michelle Maslanka • Producer

We learned there was a lot more to My Green Mattress than just mattresses. Family is at the heart of this company; in fact, it was owner Tim Master’s daughter who served as the inspiration behind the all-natural line. We witnessed firsthand the attention that goes into these products, each handcrafted with genuine passion, and we showcase that care in their recently-released web commercial.

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May 26, 2017

Repurpose Your Video Content With Purpose

By Michelle Maslanka • Producer

Everyone knows the three R’s of the environment: reduce, reuse, and recycle. But did you know there are three (unofficial) R’s of video production too? 

Repurpose. Repackage. Redistribute! You invest your time, energy, and money into capturing footage for a video project--why not make the most of the content you create? Here are a few ideas on how to best utilize your video material prior, during, and after your project is completed.

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May 05, 2017

Meet Motion Source, featuring Steve Brown!

By Michelle Maslanka • Producer

Welcome back to our Employee Feature series, where we give you a “behind-the-scenes” look at our team. This week’s Meet Motion Source will be featuring Steve Brown, our newest team member and Project Manager.

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April 21, 2017

Motion Source Movie Picks: Hidden Gems Edition

By Michelle Maslanka • Producer

Spring is in the air! The birds are chirping, the flowers are blooming, and in the spirit of all things new and fresh, we put together a list of lesser-known films, or "hidden gems" if you will. From foreign films to dark comedies, these recommendations are sure to revive your movie queue!

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March 21, 2017

Motion Source Wins Four Muse Creative Awards!

By Michelle Maslanka • Producer

By Michelle Maslanka • Producer

Throughout our #WeekOfWinners, we have revealed our four Muse Creative Award-winning videos. Now, to round out the week, we want to give you some background information on this year’s competition, introduce you to the key players behind these projects, and share with you their insight and reactions to receiving this recognition.

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March 10, 2017

Industry Insights: Makeup Services with Nini Jenkins

By Michelle Maslanka • Producer

Welcome back to our blog series “Industry Insights”, where we interview members of the production world that we have had the opportunity to collaborate with! This week, we are featuring a Chicago-based makeup artist with a passion for the craft. Meet Nini Jenkins!

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February 24, 2017

Budget: The Big Bad “B” Word

By Michelle Maslanka • Producer

Budget: no one wants to talk about it, but it is a vital part of the project, both for us and the client. We get it, you don’t always want to share yours upfront, but we’ve come to find that budgets are like opinions: everyone’s got one, whether they realize it or not. And understanding your budgetary boundaries off the bat helps us begin to build a blueprint for your project.

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February 10, 2017

How To: Use Color to Tell Your Story

By Libby Smith • Project Manager

Color theory, particularly in cinema, is a conversation we could spend years discussing and debating. However, for our purposes (and the sake of your sanity) we’ll limit it to three different ways you can use color to tell and/or enhance your story. Let’s start with the basics- there are three main components of a color: hue, saturation and value. These three components, paired with the wide spectrum of colors, allow for limitless possibilities. Color is such a significant element as it translates to the viewer subtle, unspoken cues regarding the emotion of a scene, or the motivation of a character. Whether you’re looking to let color tell a significant portion of your story, or merely dip your toe into the possibilities, we have a "hue" suggestions…

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January 27, 2017

5 Tips for Writer's Block

By Libby Smith • Project Manager

The great thing about scriptwriting is there isn’t a right or wrong way to go about it! But, at some point, we all experience a moment or two of frustration. So here is some advice to help, whether you’re having a tough time getting started, or you’re experiencing some serious writer’s block! These are some of my personal favorite tips to help maintain your momentum.

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January 13, 2017

New Year, New Marketing Budget: Think Video

By Michelle Maslanka • Producer

The champagne bottles have been recycled, “Auld Lang Syne” has been played for the last time, and we are back to work and ready to jump into 2017. Are you? While the “New Year, New You” mantra may seem overused, its sincerest meaning rings true. With a new year underway, projects are already being planned, budgets are being set, and if video hasn’t been accounted for, you may want to reconsider.

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December 30, 2016

The Making of...The Motion Source Holiday Video Card

By Michelle Maslanka • Producer

The past few years, Motion Source has created and shared a holiday video card in December with our network of family, friends, clients, and industry partners. Video production is our specialty, so a video card is the most appropriate way for us to spread holiday cheer! This year, we again embarked on this project; however, we decided to literally “flip the script” with a new narrative.

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December 02, 2016

Industry Insights: Voice Acting with Maya Tuttle

By Michelle Maslanka • Producer

Welcome back to our blog series “Industry Insights”, where we interview members of the production world that we have had the opportunity to collaborate with! This week, we are featuring a voice-over artist who has also drummed up some notoriety in the music industry. Meet Maya Tuttle!

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November 11, 2016

Client Profile + Behind the Scenes: Evans Scholars Foundation

By Michelle Maslanka • Producer

For the second consecutive year, Motion Source has produced a video for the Western Golf Association, benefitting their nonprofit organization, the Evans Scholars Foundation. Each year, the video premiered at their annual Green Coat Gala fundraising event, which has welcomed golf legends such as Gary Player in 2015 and Johnny Miller in 2016. In addition to these notable names, the event also gives Evans Scholars an opportunity to share their story. This year’s event featured Zack Sielck and his incredible journey from foster homes as a child to Purdue University as a college freshman.

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October 21, 2016

Motion Source Movie Picks: Halloween Edition

By Libby Smith • Project Manager

Happy (almost) Halloween, folks! If you’re anything like me, you’ve had your costume planned for months now… If you haven't chosen a costume yet, fret not! One of the best (and easiest) ways to start brainstorming costumes is to turn to some classic Halloween flicks. Below, we have a list of some of our all-time favorite Halloween movies. Whether you’re looking for a movie that makes your hair stand on end or something delightfully spooky, we’ve got you covered.

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September 23, 2016

Client Profile + Behind the Scenes: SHSMD

By Michelle Maslanka • Producer

The Society for Healthcare Strategy and Market Development of the American Hospital Association, or SHSMD, as we found to be a useful acronym, contacted us back in October 2015. Their request was simple: “20th Anniversary Video” but we soon realized this would not be a run-of-the-mill anniversary video, and we felt inspired.

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September 09, 2016

Industry Insights: Digital Marketing with Chris Pagoria

By Michelle Maslanka • Producer

Welcome back to our blog series “Industry Insights”, where we interview members of the production world that we have had the opportunity to collaborate with! This week, we are featuring a digital producer with a background in marketing. Meet Chris Pagoria!

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