The Motion Source Video Production Blog

"Either write something worth reading or do something worth writing.”

- Benjamin Franklin

Filtered by Tag: video marketing

February 08, 2019

The Ins and Outs of Brand Videos

By Michelle Maslanka • Producer

Brand videos are among the most popular types of videos out there these days. Differing from standard commercial or corporate videos, brand videos (also referred to as brand films or brand stories) focus on connecting with the audience, typically through emotion. It becomes less about the “who” and the “what” and more about the “why” and the “how”. Let’s take a look at some key features to a successful brand video.

January 12, 2018

New Year’s Resolutions (For Your 2018 Video)

By Michelle Maslanka • Producer

New year, new New Year’s resolutions to make. But let’s be honest, those don’t typically last very long, right? While we won’t be able to help with your resolutions per se, we can help with your 2018 marketing goals. Let’s take a look at a few of the most popular New Year’s resolutions in terms of video production. Whether or not you follow through with your personal goals, these resolutions can help keep your project goals on track.