The Motion Source Video Production Blog

"Either write something worth reading or do something worth writing.”

- Benjamin Franklin

Filtered by Tag: video production

April 05, 2019

Client Profile + BTS: Les Turner ALS Foundation

By Michelle Maslanka • Producer

Our latest project with long-standing client, the Les Turner ALS Foundation, wrapped up about a month ago, and it took us on an emotional journey like no other. This marked our fourth “Hope Through Caring” project together, and we wanted to create something different with just as much impact. One of the Gala’s honorees, Mindy Evans-Williams, was to be featured in the video. Her incredible, unique story and the theme of “paying it forward” inspired an approach we had not taken on past projects.

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February 22, 2019

Client Profile + BTS: Midtown Athletic Club

By Steve Brown • Associate Producer

Midtown Athletic Club recently renovated and reopened their signature club in the Bucktown neighborhood of Chicago. With this new renovation came the need to hire a slew of new energetic associates to staff the sports resort. To that end, Motion Source was hired to help achieve this goal through video.

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February 08, 2019

The Ins and Outs of Brand Videos

By Michelle Maslanka • Producer

Brand videos are among the most popular types of videos out there these days. Differing from standard commercial or corporate videos, brand videos (also referred to as brand films or brand stories) focus on connecting with the audience, typically through emotion. It becomes less about the “who” and the “what” and more about the “why” and the “how”. Let’s take a look at some key features to a successful brand video.

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December 14, 2018

Motion Source Holiday Traditions

By Michelle Maslanka • Producer

It’s the most wonderful time of the year! And with that, comes fun, festive activities and spending time with loved ones. The holiday season is the perfect time to create new memories and reminisce on the old. From special foods and desserts to family and cultural customs, here are just a few of our favorite holiday traditions!

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November 16, 2018

The Making of a Short Film: “The Ballad of Bloodfist”

By Michelle Maslanka • Producer

Most weekends are for sleeping in, relaxing, and catching up on the latest Netflix shows. This past weekend, however, some of the Motion Source team joined forces with friends and creative collaborators to compete in the Four Points Film Project, a worldwide film competition, challenging teams to complete a short film in just 77 hours. That’s correct: write, shoot, edit, and submit a short film in a little over 3 days. There was little sleep and relaxing, but we did it. Here is a behind-the-scenes look at the making of “The Ballad of Bloodfist”.

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October 19, 2018

Motion Source’s 2018 Holiday Gift

By Michelle Maslanka • Producer

We announced on Tuesday our plans for this year’s Motion Source Holiday Video. Instead of sending out our usual seasons greetings video, we are reallocating that time and those resources into producing a video for a Chicagoland nonprofit. What better way to celebrate the holidays and honor the spirit of the season!

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October 05, 2018

The 411 on 4K Footage

By Michelle Maslanka • Producer

You may have heard the term “4K” when doing some research on video production, but do you actually understand what it means? While it is not necessary for your video, it does offer benefits as well as a few drawbacks that are worth considering.

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September 21, 2018

End-of-the-year Video Project Ideas

By Michelle Maslanka • Producer

“End of the year? But it’s ONLY September!” The calendar year clock is ticking down, and soon we will be entering Q4. This IS the time to think about end-of-the-year videos, and we have a few ideas to help you get started!

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August 24, 2018

Industry Insights: Scriptwriting with Lindsay Siegel

By Michelle Maslanka • Producer

Welcome back to our blog series “Industry Insights”, where we interview members of the production world that we have had the opportunity to collaborate with! This week, we are featuring a talented scriptwriter, who we have worked with on several recent projects. Meet Lindsay Siegel!

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August 10, 2018

Camera Comfort: How To Ensure It (To The Best Of Your Ability)

By Craig Bass • Creative Director

In my last blog article I addressed how to prepare yourself for being on camera; or, at the very least to ensure that you don’t entirely freak out. However, a successful on-camera experience, like most ventures in life, is a collaborative effort. It isn’t enough for the person in front of the lens to be as prepared as possible--the people behind the lens need to be equally in-tune with what is going on. This is precisely why I have always considered personality to be 50% of the hiring decision when considering new crew members. It isn’t enough to be talented if you want to be successful within the video production industry; equally important is compassion and strong social skills. You can set up the most exceptionally gorgeous shot in the world, but if you are incapable of making the subject of that shot shine, you are left with a bunch of fashion and no function.

This article is going to focus on how a competent crew can help ensure that their subjects are as comfortable as possible, and by extension, performing at top capacity, when in front of the lens. And, perhaps even more importantly, how that same crew can assuage the subject’s nerves if they are kinda-sorta freaking out.

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July 27, 2018

Camera Comfort: How to Not Freak Out When You’re In Front of the Lens

By Craig Bass • Creative Director

So, the day has finally come. After all of the planning and preparation, the lights have been switched on, you have a microphone looming before you, and the camera is staring you down. Your mind has conveniently gone blank, and you begin to feel your palms go sweaty. You hate public speaking, but you thought being on camera would carry less tension. You were wrong. More than anything, you just want to raise the white flag of surrender and retreat to your office. Why did you even agree to do this?

Hold on there. Slow down. Let’s rewind. As with most things in life, being on camera isn’t nearly as bad as anticipated: doubly so if you practice a few simple tips to help secure success. So, I won’t waste any more time cueing it up. Here are the not-so-secret secrets to being comfortable on camera, or, how not to freak out when you’re in front of the lens.

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July 13, 2018

10 Need-to-Know Production Terms

By Michelle Maslanka • Producer

Have you ever been on set and listened to the crew talk? With lingo like “Grab the sticks” and “Can I get a stinger?” it sounds like they are far from making a video! Filmmakers have a language of their own, so you may be left feeling confused if unfamiliar with their strange expressions. Here are ten production terms that will have you talking the talk in no time.

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June 29, 2018

Tips and Tricks for Outdoor Productions

By Michelle Maslanka • Producer

Summertime lends itself to an increase in opportunity for outdoor productions. While we love the four seasons of Chicago weather, and each provide their own beautiful backdrop for video, summer gives us the longest daylight of the year and typically most consistent warm weather. In any season, however, there are challenges to filming outdoors. Here are some tips and tricks to consider to help your next outdoor shoot go smoothly.

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June 01, 2018

Motion Source Studio Launch Party

By Michelle Maslanka • Producer

Last night, Motion Source held an official launch party of the Motion Source studio located in Brookfield, IL. Guests stopped by to tour the space, enjoy food and drinks, and network with fellow Chicagoland filmmakers!

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May 18, 2018

Welcome to the World of Production: Advice for Recent Graduates

By Michelle Maslanka • Producer

Around this time, many students are graduating and embarking on their first “real world” jobs, hopefully putting that fancy new degree to good use! This can be an exciting, but also nerve-wracking time. And for those entering the production industry, we get it; we were there too! So, we have compiled a few words of wisdom (and throwback photos) for you.

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May 04, 2018

May the Fourth: Star Wars Day

By Michelle Maslanka • Producer

May 4th, or Star Wars Day, as it is known to fans of the franchise, is a day of celebrating all things Star Wars. This global fan-created holiday was originated in 2011, and has been a cherished day of celebration ever since. The date of the holiday was chosen as a reference to the famous Star Wars line "May the Force be with you." I, admittedly, have never seen a Star Wars movie (which is basically a cardinal sin in the film industry), so I turned to a couple of my colleagues for their insights, movie rankings, and personal Star Wars memories and stories!

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April 20, 2018

Motion Source Marketing Initiative: Video Brochures & Postcards

By Michelle Maslanka • Producer

Following the launch of the new Motion Source website, we released our next major marketing initiative: a wave of 150+ custom video brochures! These beautifully designed products were loaded with a :30 reel and delivered to businesses and creative agencies throughout the Chicagoland area. Shortly after, we followed up with a one-two punch of postcards to round out this knockout marketing combination. Learn more about these products, our strategy, and the execution of these projects!

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