Filtered by Tag: video production chicago
If your organization is already thinking about 2027 budgets, now is the time to start thinking about video, too. Q4 can be a little chaotic. You’re wrapping up this year, planning for the next, chasing down budgets, setting goals, and trying to remember what day it is. Somewhere in all of that planning is an opportunity to get ahead of your video projects before the calendar fills up.
A site visit might not be the most glamorous part of video production, but it could be one of the most important. The difference between a smooth shoot and a day of “Wait, where are we putting that?” often starts with a little time spent walking around a location.
A site visit is where you figure out what the space can do, what it definitely cannot do, and how to make the most of both. It’s part logistics, part problem-solving, and part creative treasure hunt.
When you’re telling a story about something deeply personal—illness, addiction, loss, poverty, trauma, disability, or other difficult life experiences—the goal isn’t simply to make people feel something. It’s to make them care without exploiting the person at the center of the story.
One of the biggest misconceptions about video production is that the first question should be: "What kind of video should we make?" A promotional video? A testimonial? A recruitment piece? A fundraising campaign? Those are important decisions but they're not where great videos begin. They start by uncovering the story only your organization can tell.
Whether you're planning a summer campaign, launching a new product, recruiting talent, or building brand awareness, here are the biggest video trends we're seeing this season and how to make them work for your business.
In video production, we often talk about capturing authentic stories, and authenticity requires inclusion. Whether you’re working with on-screen talent, interview subjects, or crew members, creating an environment that supports people with varying disabilities isn’t just considerate, it makes your work stronger.
If you’ve ever heard a producer say, “Let’s capture some vérité,” you might have nodded along and thought… wait, what exactly does that mean?
In video production, vérité (short for cinéma vérité, French for “truthful cinema”) refers to capturing real moments as they unfold: unscripted, unstaged, and authentic. Instead of directing every action or relying solely on interviews and voiceover, vérité filmmaking observes life in motion.
Q1 has a funny way of feeling both fresh and overwhelming. New goals, new priorities, new pressure to “hit the ground running.” And somewhere in the middle of all that, video lands on your plate.
The good news? Your Q1 video strategy doesn’t need to be big, flashy, or complicated to work. In fact, simple is usually better, especially early in the year.
If you thought video marketing was big in 2025, buckle up. 2026 is basically the year video takes over the universe. Okay, maybe not the whole universe…but definitely your marketing strategy.
We’ve been keeping our cameras, microphones, and collective creative brains tuned into what’s coming next. Here’s what we’re seeing (and yes, we’re already helping clients ride these waves).
As Giving Tuesday and the year-end giving season approach, nonprofit organizations are gearing up for one of the most critical fundraising periods of the year. With inboxes overflowing and social media feeds packed with appeals, video is your way to rise above the noise and move hearts to action.
As we enter Q4 of 2025, it's officially crunch time for businesses looking to hit their year-end goals. Whether you're trying to boost sales, wrap up annual campaigns, or set the tone for 2026, video is still one of the most powerful tools in your marketing arsenal.
The midpoint of the year is more than a milestone - it’s a wake-up call. As 2025 speeds by, it’s time to assess what’s working, drop what’s not, and set smart, forward-thinking goals to finish strong. If video marketing hasn’t been your top priority yet, now’s your chance to turn that around.
In the world of video production, everyone talks about the power of storytelling. It’s become a buzzword, and for good reason - stories captivate, connect, and convert. But here’s the thing: telling a “good” story isn’t enough anymore. If you want your video content to resonate, inspire action, and leave a lasting impression, you have to go beyond a “good” story and create an impact.
As temperatures rise, so does the competition for consumer attention. Summer is a peak season for brand engagement - from product launches to seasonal campaigns and social media surges. If you're a brand looking to stand out, this is the moment to refresh your video strategy.
Video marketing has become an indispensable tool for brands looking to engage audiences and drive results. With video consumption rising across platforms, from YouTube to TikTok, it's no wonder that businesses are investing more in video content. However, as the demand for video content increases, so does the challenge of balancing quality and quantity.
In the world of video production, collaboration is key. The dynamic between clients and video production vendors can significantly influence the outcome of a project. To ensure that your video project runs smoothly and achieves the best possible results, it’s crucial for clients to adopt practices that foster a positive and productive partnership. Here are some strategies for the client-video production vendor relationship.
When we talk about video production, we often focus on elements like lighting, sound, and editing. But one fundamental aspect that can make or break your video is framing. It’s a crucial component that shapes how your audience perceives and engages with your content. In this article, we’ll dive into why framing is so important and how it can elevate your video production game.
In the ever-evolving world of video production, storytelling remains the heart of any memorable piece. Whether you’re producing a short film, a corporate video, or a social media ad, the art of storytelling is crucial in capturing your audience’s attention and leaving a lasting impression. But what makes storytelling in video production so powerful, and how can you master this art? Let’s dive into the essentials of crafting compelling narratives on screen.
In today's digital age, video content has become an indispensable tool for small and medium-sized businesses (SMBs) looking to connect with their audience on a deeper level. From product demonstrations to brand storytelling, video has the power to captivate, engage, and convert viewers into customers. However, diving into video production can seem daunting for businesses with limited resources and expertise. Fear not! In this article, we'll explore some essential tips to help SMBs harness the power of video and create compelling content that drives results.
Welcome back to our “Meet Motion Source” series, where we give you a “behind-the-scenes” look at our team. This article features Katie Adams, who has been producing for us for almost two years! So while she isn’t quite a “new” addition to the team, she has become more prominent on productions, and it was time she got a proper introduction!
Video Production