The Motion Source Video Production Blog

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- Benjamin Franklin

Filtered by Tag: video production tips

May 03, 2019

Selecting the Right Talent for Your Project

By Michelle Maslanka • Producer

Many projects require hired talent so casting becomes an important part of pre-production. We assist our clients with casting and offer the option to hold auditions at our studio. Clients can attend these sessions or receive video files to review. Either way, we offer guidance to clients in selecting the right talent for their project by keeping a few tips in mind.

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October 05, 2018

The 411 on 4K Footage

By Michelle Maslanka • Producer

You may have heard the term “4K” when doing some research on video production, but do you actually understand what it means? While it is not necessary for your video, it does offer benefits as well as a few drawbacks that are worth considering.

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September 21, 2018

End-of-the-year Video Project Ideas

By Michelle Maslanka • Producer

“End of the year? But it’s ONLY September!” The calendar year clock is ticking down, and soon we will be entering Q4. This IS the time to think about end-of-the-year videos, and we have a few ideas to help you get started!

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August 10, 2018

Camera Comfort: How To Ensure It (To The Best Of Your Ability)

By Craig Bass • Creative Director

In my last blog article I addressed how to prepare yourself for being on camera; or, at the very least to ensure that you don’t entirely freak out. However, a successful on-camera experience, like most ventures in life, is a collaborative effort. It isn’t enough for the person in front of the lens to be as prepared as possible--the people behind the lens need to be equally in-tune with what is going on. This is precisely why I have always considered personality to be 50% of the hiring decision when considering new crew members. It isn’t enough to be talented if you want to be successful within the video production industry; equally important is compassion and strong social skills. You can set up the most exceptionally gorgeous shot in the world, but if you are incapable of making the subject of that shot shine, you are left with a bunch of fashion and no function.

This article is going to focus on how a competent crew can help ensure that their subjects are as comfortable as possible, and by extension, performing at top capacity, when in front of the lens. And, perhaps even more importantly, how that same crew can assuage the subject’s nerves if they are kinda-sorta freaking out.

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July 27, 2018

Camera Comfort: How to Not Freak Out When You’re In Front of the Lens

By Craig Bass • Creative Director

So, the day has finally come. After all of the planning and preparation, the lights have been switched on, you have a microphone looming before you, and the camera is staring you down. Your mind has conveniently gone blank, and you begin to feel your palms go sweaty. You hate public speaking, but you thought being on camera would carry less tension. You were wrong. More than anything, you just want to raise the white flag of surrender and retreat to your office. Why did you even agree to do this?

Hold on there. Slow down. Let’s rewind. As with most things in life, being on camera isn’t nearly as bad as anticipated: doubly so if you practice a few simple tips to help secure success. So, I won’t waste any more time cueing it up. Here are the not-so-secret secrets to being comfortable on camera, or, how not to freak out when you’re in front of the lens.

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June 29, 2018

Tips and Tricks for Outdoor Productions

By Michelle Maslanka • Producer

Summertime lends itself to an increase in opportunity for outdoor productions. While we love the four seasons of Chicago weather, and each provide their own beautiful backdrop for video, summer gives us the longest daylight of the year and typically most consistent warm weather. In any season, however, there are challenges to filming outdoors. Here are some tips and tricks to consider to help your next outdoor shoot go smoothly.

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May 18, 2018

Welcome to the World of Production: Advice for Recent Graduates

By Michelle Maslanka • Producer

Around this time, many students are graduating and embarking on their first “real world” jobs, hopefully putting that fancy new degree to good use! This can be an exciting, but also nerve-wracking time. And for those entering the production industry, we get it; we were there too! So, we have compiled a few words of wisdom (and throwback photos) for you.

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January 12, 2018

New Year’s Resolutions (For Your 2018 Video)

By Michelle Maslanka • Producer

New year, new New Year’s resolutions to make. But let’s be honest, those don’t typically last very long, right? While we won’t be able to help with your resolutions per se, we can help with your 2018 marketing goals. Let’s take a look at a few of the most popular New Year’s resolutions in terms of video production. Whether or not you follow through with your personal goals, these resolutions can help keep your project goals on track.

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May 26, 2017

Repurpose Your Video Content With Purpose

By Michelle Maslanka • Producer

Everyone knows the three R’s of the environment: reduce, reuse, and recycle. But did you know there are three (unofficial) R’s of video production too? 

Repurpose. Repackage. Redistribute! You invest your time, energy, and money into capturing footage for a video project--why not make the most of the content you create? Here are a few ideas on how to best utilize your video material prior, during, and after your project is completed.

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April 29, 2016

April Showers Bring…

By Michelle Maslanka • Producer

If you said May flowers, you would be correct! But if you said more opportunities to capture outdoor footage, you would also be correct. While we love the four seasons of Chicago weather, and each provide their own beautiful backdrop for video, springtime begins the long-awaited shift into warmer weather and greenery in bloom. And with spring in full swing, and May around the corner, we wanted to put together a few tips for successful outdoor productions. I met with Craig Bass, Creative Director, for his insight on the topic.

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