The Motion Source Video Production Blog

Filtered by Tag: video production blog

February 13, 2026

You’re Closer Than You Think: A Practical Path to Your Next Project

By Motion Source •

Every great video project starts the same way: with an idea and the intention to actually make it happen. But intention alone doesn’t ship a finished project. We’ve worked with a lot of organizations over the years - brands, nonprofits, agencies. One thing is always true: the clients who get the most value from video are the ones who set clear goals, commit to a plan, and keep moving even when things get busy.

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December 12, 2025

The Video Marketing Trends Every Brand Should Watch in 2026

By Motion Source •

If you thought video marketing was big in 2025, buckle up. 2026 is basically the year video takes over the universe. Okay, maybe not the whole universe…but definitely your marketing strategy.

We’ve been keeping our cameras, microphones, and collective creative brains tuned into what’s coming next. Here’s what we’re seeing (and yes, we’re already helping clients ride these waves).

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February 07, 2025

Balancing Quality vs. Quantity in Video Marketing: Finding the Right Approach

By Motion Source •

Video marketing has become an indispensable tool for brands looking to engage audiences and drive results. With video consumption rising across platforms, from YouTube to TikTok, it's no wonder that businesses are investing more in video content. However, as the demand for video content increases, so does the challenge of balancing quality and quantity.

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January 10, 2025

Collaboration is Key: Exploring the Client - Video Production Vendor Relationship

By Motion Source •

In the world of video production, collaboration is key. The dynamic between clients and video production vendors can significantly influence the outcome of a project. To ensure that your video project runs smoothly and achieves the best possible results, it’s crucial for clients to adopt practices that foster a positive and productive partnership. Here are some strategies for the client-video production vendor relationship.

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December 13, 2024

Rest and Recharge: How to Wind Down while Looking Ahead

By Motion Source •

The end of the year is often a time of reflection, rest, and rejuvenation, but it can also be a challenge for marketers who need to keep their campaigns running, maintain engagement, and plan for the new year ahead. The pressure to balance the need for downtime with the constant demands of marketing can feel overwhelming. However, with some strategic planning and smart tools, it’s possible to unplug and recharge without dropping the ball on your marketing initiatives.

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November 15, 2024

Reflect, Celebrate, and Inspire: End-of-Year Video Projects for Your Brand

By Motion Source •

As we approach the end of another year, businesses across industries begin to reflect on the milestones they've achieved, the challenges they've overcome, and the plans they have for the future. For many brands, this time of year is an opportunity to connect with audiences in a meaningful way, and one of the most impactful ways to do this is through video content. Whether you're wrapping up the year's campaigns, celebrating your team's accomplishments, or sharing a vision for the future, end-of-year video projects can help you close the year with purpose and excitement.

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August 26, 2022

5 Ways Marketing Video Production Can Boost Your Brand

By Motion Source •

Video is the backbone of every digital marketing campaign. Without it, your online marketing efforts may not see the light of day.

Considering the average internet user spends 100 minutes watching videos daily and 54% of consumers prefer to transact with companies that showcase their product or service through video. Video production has become a defining marketing tool for the current and future generations.

While anyone can record a video and upload it today through their smartphone, the best videos bring tangible results. So, if you want to boost your brand online and make more sales, marketing video production can help achieve this goal.

Here are five real-life benefits of using video as a tool for online outreach that your business stands to gain from the most.

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June 03, 2022

How to Choose the Right Video Style for Your Project

By Motion Source •

With so many video styles and types to choose from, it can be hard to know which one will best connect with your target audience. Learn how to choose here. Videos have become the more popular type of content for marketers and brands since consumers watch an average of 16 hours every week on online platforms. Meanwhile, around 84% of consumers have bought a product or service after watching a brand’s video. When choosing the best style, there are several factors to consider.

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March 11, 2022

5 Benefits of Using Motion Graphics in Videos

By Motion Source •

Does your company use video production as part of its marketing strategy? It should, as 85% of businesses today create some form of video content. With so many videos out there, companies need to find ways to make their content stand out and ensure that their message reaches consumers. To do this, more and more businesses turn to motion graphics.

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December 03, 2021

Video Thrilled the Job Searcher: 5 Reasons Your Company Needs Recruiting Video

By Motion Source •

Did you know that a candidate application rate goes up by 34 percent when the application comes with a recruiting video? You might not be aware of them yet, but recruiting videos are one of the best ways to make sure you get the top talent working for you.

Not entirely sold on the benefits of corporate videos? Not sure where to get video production in Chicago? Just interested in reading a fun/slightly funny article on why recruiting videos are great? If you answered “yes” to any of these questions, you've come to the right place. This article will walk you through what you need to know about company recruitment videos.

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October 22, 2021

Don't Train in Vain: 7 Reasons You Need Corporate Training Videos

By Motion Source •

Employee turnover can be one of the biggest expenses for businesses. The main strategy for retaining employees is through training and education, which help to keep expectations clear and so everyone is on the same page. A huge, effective tool for these steps is corporate training videos. This type of video has a bad reputation for being cheesy and boring but that is simply not the case anymore! If you're not convinced, we've outlined the top seven benefits you'll see after sharing fun, high-impact training videos with your employees.

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October 15, 2021

How Long Should My Video Be? A Guide to Ideal Corporate Video Length

By Motion Source •

It's time to roll your cameras and roll up your sleeves. YouTube is by far the most popular social media platform in the United States. 81% of Americans say they use it, 12 percentage points higher than Facebook. Everyone loves a good video, which makes it a great resource to promote your business. But you can't just film something on your phone and expect it to succeed. You need to know about video length.

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May 21, 2021

Meet Motion Source, featuring Rachael Nielson!

By Michelle Maslanka • Producer

Welcome back to our “Meet Motion Source” series, where we give you a “behind-the-scenes” look at our team. This article features our newest addition, Rachael Nielson, who joined the team earlier this year as our associate producer. While she’s only been around for about four months, she has jumped in head first on projects and not slowing down.

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February 12, 2021

3 Marketing Trends for 2021 - Keeping Connected During COVID-19

By Craig Bass • Creative Director

Happy 2021 everyone! It’s a new year; and with each new year comes new marketing trends. This year’s trends–and this won’t come as a surprise to anyone–have been heavily influenced by the toll that COVID-19 took on our economy, and our psyches, in 2020. For all of the anguish wrought, a sense of connectedness was highlighted like never before. Authenticity and intimacy became the name of the game–increasingly important aspects of marketing, these were supercharged by our sudden inability to simply be together. And what better way to honor these values than…you guessed it…video.

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