As most summers do, this year’s is flying! You may have noticed we have been unusually quiet on social the past month or so, but we have been hard at work behind the scenes. July especially kept us busy, and we want to fill you in on just a few projects we have been working on.
"Either write something worth reading or do something worth writing.”
- Benjamin Franklin
Filtered by Tag: video production blog
Welcome back to our Employee Feature series, where we give you a “behind-the-scenes” look at our team. This Meet Motion Source article features David Gall, who is a triple threat as a Cinematographer, Photographer, and Editor.
Welcome back to our blog series “Industry Insights”, where we interview members of the production world that we have had the opportunity to collaborate with! This week, we are featuring a talented pilot and drone operator who has helped us take many projects to new heights. Meet Jonathan Gruber!
Many projects require hired talent so casting becomes an important part of pre-production. We assist our clients with casting and offer the option to hold auditions at our studio. Clients can attend these sessions or receive video files to review. Either way, we offer guidance to clients in selecting the right talent for their project by keeping a few tips in mind.
Midtown Athletic Club recently renovated and reopened their signature club in the Bucktown neighborhood of Chicago. With this new renovation came the need to hire a slew of new energetic associates to staff the sports resort. To that end, Motion Source was hired to help achieve this goal through video.
The new year is up and running and that means resolutions are in full swing. Why not include goals for your video marketing? Last year, we offered a few suggestions based on some of the most common personal resolutions. This year, we are offering a three-part approach to apply to video objectives: something to continue doing well, something to improve on, and something new to try.
The last few months, we have been working on a very special project: our 2018 holiday gift! If you have been following along, then you will know that we announced this back in October, and we were excited to share the final video last week. Learn more about the project and what is to come next!
It’s the most wonderful time of the year! And with that, comes fun, festive activities and spending time with loved ones. The holiday season is the perfect time to create new memories and reminisce on the old. From special foods and desserts to family and cultural customs, here are just a few of our favorite holiday traditions!
We announced on Tuesday our plans for this year’s Motion Source Holiday Video. Instead of sending out our usual seasons greetings video, we are reallocating that time and those resources into producing a video for a Chicagoland nonprofit. What better way to celebrate the holidays and honor the spirit of the season!
You may have heard the term “4K” when doing some research on video production, but do you actually understand what it means? While it is not necessary for your video, it does offer benefits as well as a few drawbacks that are worth considering.
“End of the year? But it’s ONLY September!” The calendar year clock is ticking down, and soon we will be entering Q4. This IS the time to think about end-of-the-year videos, and we have a few ideas to help you get started!
Welcome back to our blog series “Industry Insights”, where we interview members of the production world that we have had the opportunity to collaborate with! This week, we are featuring a talented scriptwriter, who we have worked with on several recent projects. Meet Lindsay Siegel!
In my last blog article I addressed how to prepare yourself for being on camera; or, at the very least to ensure that you don’t entirely freak out. However, a successful on-camera experience, like most ventures in life, is a collaborative effort. It isn’t enough for the person in front of the lens to be as prepared as possible--the people behind the lens need to be equally in-tune with what is going on. This is precisely why I have always considered personality to be 50% of the hiring decision when considering new crew members. It isn’t enough to be talented if you want to be successful within the video production industry; equally important is compassion and strong social skills. You can set up the most exceptionally gorgeous shot in the world, but if you are incapable of making the subject of that shot shine, you are left with a bunch of fashion and no function.
This article is going to focus on how a competent crew can help ensure that their subjects are as comfortable as possible, and by extension, performing at top capacity, when in front of the lens. And, perhaps even more importantly, how that same crew can assuage the subject’s nerves if they are kinda-sorta freaking out.
So, the day has finally come. After all of the planning and preparation, the lights have been switched on, you have a microphone looming before you, and the camera is staring you down. Your mind has conveniently gone blank, and you begin to feel your palms go sweaty. You hate public speaking, but you thought being on camera would carry less tension. You were wrong. More than anything, you just want to raise the white flag of surrender and retreat to your office. Why did you even agree to do this?
Hold on there. Slow down. Let’s rewind. As with most things in life, being on camera isn’t nearly as bad as anticipated: doubly so if you practice a few simple tips to help secure success. So, I won’t waste any more time cueing it up. Here are the not-so-secret secrets to being comfortable on camera, or, how not to freak out when you’re in front of the lens.
Have you ever been on set and listened to the crew talk? With lingo like “Grab the sticks” and “Can I get a stinger?” it sounds like they are far from making a video! Filmmakers have a language of their own, so you may be left feeling confused if unfamiliar with their strange expressions. Here are ten production terms that will have you talking the talk in no time.
Summertime lends itself to an increase in opportunity for outdoor productions. While we love the four seasons of Chicago weather, and each provide their own beautiful backdrop for video, summer gives us the longest daylight of the year and typically most consistent warm weather. In any season, however, there are challenges to filming outdoors. Here are some tips and tricks to consider to help your next outdoor shoot go smoothly.
We learned there was a lot more to boxes than meets the eye in the latest Fibre Box Association project. In fact, it’s not just a brown box; it’s a corrugated package, designed to safely ship and protect goods all over the world. Take a behind-the-scenes look at how this out-of-the-box project was created, packaged, and delivered!
Around this time, many students are graduating and embarking on their first “real world” jobs, hopefully putting that fancy new degree to good use! This can be an exciting, but also nerve-wracking time. And for those entering the production industry, we get it; we were there too! So, we have compiled a few words of wisdom (and throwback photos) for you.
May 4th, or Star Wars Day, as it is known to fans of the franchise, is a day of celebrating all things Star Wars. This global fan-created holiday was originated in 2011, and has been a cherished day of celebration ever since. The date of the holiday was chosen as a reference to the famous Star Wars line "May the Force be with you." I, admittedly, have never seen a Star Wars movie (which is basically a cardinal sin in the film industry), so I turned to a couple of my colleagues for their insights, movie rankings, and personal Star Wars memories and stories!
Following the launch of the new Motion Source website, we released our next major marketing initiative: a wave of 150+ custom video brochures! These beautifully designed products were loaded with a :30 reel and delivered to businesses and creative agencies throughout the Chicagoland area. Shortly after, we followed up with a one-two punch of postcards to round out this knockout marketing combination. Learn more about these products, our strategy, and the execution of these projects!