December 07, 2015
Camp Motion Source
Get the scoop on what Motion Source has been up to outside of the office lately-and in this case, in the great outdoors!
The Motion Source Video Production Blog
"Either write something worth reading or do something worth writing.”
- Benjamin Franklin
October 30, 2015
2016 Marketing Video Trends
Let's take a look at 2016 Marketing Trends; specifically with video. Yes that's right I said 2016. As 2015 comes nearer to a close it's time to start planing ahead and looking for your next big marketing move for your 2016 budget.
October 20, 2015
Speciality Equipment: Taking Your Video from Good to Great
So you get your video project estimate and it includes everything you need for your project: a few HD cameras, professional audio equipment such as LAV mics or boom mics, camera stabilization gear like tripods and then their is the line for:
• Additional Speciality Camera Equipment.
So what exactly is Additional Speciality Camera Equipment?
September 30, 2015
It's Time for Your Holiday Video!
By, Sara Costello • Marketing Assistant
‘Tis the season, friends! We know-it’s barely October and we’re all still upset that there’s Halloween candy and Thanksgiving decorations out. How could we possibly be telling you it’s time to start thinking about the winter holidays?! Feel free to keep your pumpkins and your spiderwebs out, but when it comes to your video production needs, you should definitely start thinking about your company’s winter holiday video for this year...
September 10, 2015
Picking the Right Voice Over Artist for Your Video!
We all can understand how important it is to have a voice behind your company’s video that represents you accurately. For example, you wouldn’t want your beautiful, idyllic new video of your senior living center to be narrated by Gilbert Gottfried. Having a voice in your video that works effortlessly with your concept, stands out and blends in when necessary, and presents you truthfully is an absolute must. When choosing talent to use in your voice over video, it’s important to...
August 13, 2015
Making A Video When You Know Nothing About Video
Making a video for your business with Motion Source is a lot easier than you might think! Sure, gone are the days of throwing a camera on a tripod and filming a commercial, or using the webcam on your Mac to start advertising on the web-but just because you may be new to the world of video marketing, it doesn’t mean you can’t keep up. It’s just time to turn to the professionals...
July 31, 2015
Meet Craig Bass, Creative Director at Motion Source
Over the next few weeks we will be adding to our blog a series of bio stories to let our readers get to know our staff a little more in depth. This first article was written by Assistant Project Manager here at Motion Source, Sara Costello, about Motion Source's Creative Director Craig Bass. As the newest member on our team Sara will be interviewing each team member of Motion Source and will share her stories on our blog. Here is the first story...
July 24, 2015
Client Profile: The Andrew Weishar Foundation
This past June, Motion Source was approached by the Andrew Weishar Foundation to make a video for their upcoming fundraiser, WeishFest. The foundation was created in honor of Andrew Weishar, an incredible student, athlete, and young man, who lost his battle to cancer in 2012 at the age of 21. True to his reputation for being, “one of the nicest kids” anyone has ever known, before he passed...
July 07, 2015
30 Ways to Use One Video: #3 BLOGGING
Our team here at Motion Source wrote an e-Book titled 30 Ways to Use One Video. The idea is to try and find ways to get the most “mileage” out of your video and the maximum return on your marketing investment. Our e-Book includes what we believe to be the top 30 ideas that are relevant to our clients but we’re always finding new ways to use the same video; and then we pass this information along to our clients. This blog post will detail just one of the entries to the list. Entry #3: BLOGGING...
May 15, 2015
Interview-based, Voiceover, Text, Visuals Only: How to choose?
We often get phone calls from people seeking to make a video for their organization but they don't know exactly what they want. They know they need a video, they know how they are going to use the video to promote their organization and sometimes they even have a full plan on the messaging of the video. One question that we always ask is....
April 16, 2015
Hosting a Launch Event for Your Video Release
As an organization, business, group or even as an individual it is important to celebrate all of your successes. By celebrating your successes you are making a statement that you are achieving your goals, you are declaring an anthem that you are accomplishing your missions. The launch of your newest video should be no different....
March 30, 2015
Product Instructional Videos
Product features, tips, tricks, and safety points are just a few of the tidbits you can include in a product instructional video for your product. At Motion Source we see our clients sometimes struggle with how to educate their customers on all the features of their products; both simple and complex. When product features become a selling point to your product beyond just....
March 12, 2015
Non Profit Video Marketing - Awareness, Donation and Change
Video marketing is huge for non profit organizations! We have all seen the ASPCA ads featuring the ballads sung by Sarah McLachlan or the many anti-smoking campaign ads. But these national ad campaigns are just a segment of the total non profit video marketing space. Non profits small and large are using video campaigns to grow awareness for their causes, raise money for their organizations and sometimes can even effect change just by using their videos as educational pieces. Video is a powerful tool for non profits because.....
March 06, 2015
What Snow, Ice and Winter Cold in Chicago Means for Your Video Production
Broadly it means adapt and bundle up! However, more specifically it means thinking creatively and finding solutions to keep Jack Frost from nipping at your nose and our camera lenses.
February 18, 2015
Client Profile + Behind the Scenes: HistoryLines Video
Back in January we had software startup HistoryLines contact us to make a commercial grade video for their new website and the launch of their new product. With a tight turnaround time and a lot of creative idea we hit the ground running and put together this video....
February 06, 2015
Chicago Based B-Roll in Video Production
Around Chicago you will find many iconic sites and locations! Some of the most famous sites have been featured in Hollywood movies for decades. Movies like Ferris Bueller’s Day Off filmed at over 30 locations around Chicago, including Wrigley Field and the Art Institute. Chicago has also be the backdrop to many action packed movies such as the Batman and Transformers series. Of course, there are also some smaller less used locations that are great ...
January 29, 2015
How To Secure Your Video Production From Failure
Most organizations realize that they need a video, but they are not aware of how best to approach the process.
With this in mind, here is how to get the most out of your video production:
Know Your Goal
It amazes me how often I...
January 13, 2015
Video Resumes: From Paper to Placement
A video resume serves many purposes. First and foremost, with any profile style video it's primary function is to explain: Who We Are and What We Do. With a video resume you are profiling an individual job seeker so the questions are slightly modified to Who I Am, What I've Done and What I Can Do for You. The second primary purpose of using a video resume is to.......
January 05, 2015
Your Organization Should be Using Training Videos
Why?
Bottom line, a well-produced training video will save your organization money, help protect your firm against legal complications, and create a more effective way of training employees.
How?
By having a series of training videos created you can cut down the high costs.....
December 29, 2015
Behind the Scenes: Motion Source Holiday Video Card
For the 2014 holiday season we decided to make a video card instead of a traditional holiday paper card or stagnate e-card. The holiday video card makes perfect sense for us at Motion Source, after all we are a video production company. But this concept can be tied to all types of businesses...
