For the 2014 holiday season we decided to make a video card instead of a traditional holiday paper card or stagnate e-card. The holiday video card makes perfect sense for us at Motion Source, after all we are a video production company. But this concept can be tied to all types of businesses...
Being on a video production shoot comes with its own lingo. There are countless words that effortlessly flow out of our mouths, but that our clients have absolutely no reference to; or, have an entirely different understanding of. For this, we are sorry. Honestly, we just can't help it! This is the jargon that has been ingrained in our brains via film school, and too many hours hanging out on sets...
With the film festival season now complete the film is ready for its big debut on the web. The plot of the film is centered around an original Apple 1 computer, see full film synopsis below. An original Apple 1 is being auctioned off at Christie’s in New York City this week on Thursday December 11th. The antique piece of Apple memorabilia is expected to sell between $400,000 and $600,000 before the auction is complete...
Here are 10 ways that manufacturers are using video:
This is the main video on a company website and it professionally explains who you are and what you do. Remember, first impressions are everything especially when you get a potential prospect on your website and when they have an option to watch a video; they do it!
BENEFIT: Keeps your prospects interest while explaining who you are and what you do.
Remember your favorite teacher—the one who always had cool ways to demonstrate complicated topics? Maybe you remember the teach that took normally boring subjects and presented them in a way that made things more interesting.
When it comes to video marketing the equivalent of “that special teacher” is an explainer video; it breaks complicated topics into simple components, using entertaining and eye-catching animation to keep the process enjoyable...
Our team here at Motion Source wrote an e-Book titled 30 Ways to Use One Video. The idea is to try and find ways to get the most “mileage” out of your video and the maximum return on your marketing investment. Our e-Book includes what we believe to be the top 30 ideas that are relevant to our clients but we’re always finding new ways to use the same video; and then we pass this information along to our clients. This blog post will detail a new bonus entry to the list. Entry #31: Post Your Video to Industry Specific Websites.
Early last month Motion Source sent a video crew out to capture event footage of the Timex ONE Relay Chicago Launch Party. We only filmed the event but you can see the final result here...
Earlier this month we completed a video project for the National Consumers League. NCL is a private, nonprofit advocacy group that represents consumers both in the marketplace and in the work place. Motion Source completed a video project for their #DataInsecurity Project; a project designed to raise awareness about the need for reforms aimed at better protecting consumer data. This advocacy video will be used to both education consumers and lawmakers and hopefully cause changes to be made in data regulation...
Recently we completed a series of videos to help with the launch of ASTRO; a new product from Newman Medical. ASTRO is a new medical device to aid in the diminishing of pain caused by plantar fasciitis. Medical device engineer and company founder Brad Newman came to us looking for a series of videos to help promote his new invention...
Chicago based band The Future Laureates have released their newest music video which was produced by Motion Source Video Production. The video for their song 'Sinners and Saints' was officially premiered by diffuser.fm; a music news coverage website. Check out the video...
We are proud to announce that we have placed in another video contest. This time it was in MOFILM's Cannes 2014 contest for Coca Cola. The video was produced in June 2014 but we have had to keep it under wraps until the contest was officially over. We can now share it with the world!
Bottom line, a well-produced training video will save your organization money, help protect your firm against legal complications, and create a more effective way of training employees.
By having a series of training videos created you can cut down the high costs....
Myth #1: I need to write a script for my video.
Fact: In some cases a script is actually the opposite of what we recommend to our clients. An “off the cuff” interview allows for a more genuine response and in the end a more genuine video. We recommend that our client brings an outline of what topics they want the video to be about and our team will capture stories that can cover their messages.
Myth #2: I need...
How to Apply Video to Your Viral Content Marketing Strategy
Being “viral” has never felt so good. The hottest trends in social video are changing – are you up for the challenge? With all the tips surrounding video marketing, take your online message one step further by going for viral video sharing...
At Motion Source we have a wide variety of clients, including several in the medical industry. In the past we have worked with dentists, medical software companies, medical device manufactures and medical research organizations.
We created a series of videos for local Chicago dental office Always There Dental Care; including a company profile video and customer testimonial videos. The company profile video featured both dentists at the office and...
What's the life expectancy and cost of a marketing video? Well, it depends on a few factors.
First let's assume the video was created professionally because otherwise, like anything else, the lifespan will be much less. A professionally made video is made using full HD cameras, recording media, stabilization gear, professional lighting equipment, and camera enhancement equipment...
I'm on a lot of email lists! Lists for newsletters, product announcements, newsfeeds and more. As you might expect, sometimes I decide I don't want blast emails from certain organizations anymore and unsubscribe from their lists. Now I'm just one person unsubscribing from a particular list but for larger organizations even a small dropout rate can equate to thousands of contacts being lost.
We all know better than to judge a book by it’s cover, but we all do it anyhow. It's not surprising with hundreds of cable channels, millions of books, and billions of websites—not to mention everything else there is in the world!—we have so many things to choose from that we have to make some choices quickly. Sometimes, that means making choices based on the first impression of a cover.
Many companies count on outside help in selling their products. "Affiliate marketing" is a big buzz-word for the practice of offering commissions to bloggers and other website owners—the "affiliates" in affiliate marketing—when a customer follows a link on their site to make a purchase. Affiliate marketing offers the opportunity for significantly increased sales and exposure. For example say you invented a new way of making guitar picks that would allow you to sell them for a fraction of what your competitors sell them for. Sounds like a homerun, right?
If you don’t know about video retention rates, they’re quite fascinating!
First let’s make it clear that video retention rates measure the percentage of people that drop off from viewing a video as the video continues to play. In other words at what exact second in the video do some viewers click away to another screen and stop watching the video.
Video Production