The Motion Source Video Production Blog
July 31, 2015

Meet Craig Bass, Creative Director at Motion Source

By Sara Costello • Assistant Project Manager

Over the next few weeks we will be adding to our blog a series of bio stories to let our readers get to know our staff a little more in depth. This first article was written by Assistant Project Manager here at Motion Source, Sara Costello, about Motion Source's Creative Director Craig Bass. As the newest member on our team Sara will be interviewing each team member of Motion Source and will share her stories on our blog. Here is the first story...

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July 24, 2015

Client Profile: The Andrew Weishar Foundation

By Sara Costello • Marketing Assistant

This past June, Motion Source was approached by the Andrew Weishar Foundation to make a video for their upcoming fundraiser, WeishFest. The foundation was created in honor of Andrew Weishar, an incredible student, athlete, and young man, who lost his battle to cancer in 2012 at the age of 21. True to his reputation for being, “one of the nicest kids” anyone has ever known, before he passed...

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July 07, 2015

30 Ways to Use One Video: #3 BLOGGING

By Chris Pagoria • Project Manager

Our team here at Motion Source wrote an e-Book titled 30 Ways to Use One Video. The idea is to try and find ways to get the most “mileage” out of your video and the maximum return on your marketing investment.  Our e-Book includes what we believe to be the top 30 ideas that are relevant to our clients but we’re always finding new ways to use the same video; and then we pass this information along to our clients. This blog post will detail just one of the entries to the list. Entry #3: BLOGGING...

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May 15, 2015

Interview-based, Voiceover, Text, Visuals Only: How to choose?

By Chris Pagoria • Project Manager

We often get phone calls from people seeking to make a video for their organization but they don't know exactly what they want. They know they need a video, they know how they are going to use the video to promote their organization and sometimes they even have a full plan on the messaging of the video. One question that we always ask is....

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April 16, 2015

Hosting a Launch Event for Your Video Release

By john scaletta • President

As an organization, business, group or even as an individual it is important to celebrate all of your successes. By celebrating your successes you are making a statement that you are achieving your goals, you are declaring an anthem that you are accomplishing your missions. The launch of your newest video should be no different....

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March 30, 2015

Product Instructional Videos

By Chris Pagoria • Project Manager

Product features, tips, tricks, and safety points are just a few of the tidbits you can include in a product instructional video for your product. At Motion Source we see our clients sometimes struggle with how to educate their customers on all the features of their products; both simple and complex. When product features become a selling point to your product beyond just....

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March 12, 2015

Non Profit Video Marketing - Awareness, Donation and Change

By craig bass • Creative Director

Video marketing is huge for non profit organizations! We have all seen the ASPCA ads featuring the ballads sung by Sarah McLachlan or the many anti-smoking campaign ads. But these national ad campaigns are just a segment of the total non profit video marketing space. Non profits small and large are using video campaigns to grow awareness for their causes, raise money for their organizations and sometimes can even effect change just by using their videos as educational pieces. Video is a powerful tool for non profits because.....

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February 18, 2015

Client Profile + Behind the Scenes: HistoryLines Video

By Chris Pagoria • Marketing Manager

Back in January we had software startup HistoryLines contact us to make a commercial grade video for their new website and the launch of their new product. With a tight turnaround time and a lot of creative idea we hit the ground running and put together this video....

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February 06, 2015

Chicago Based B-Roll in Video Production

By Chris Pagoria • Marketing Manager

Around Chicago you will find many iconic sites and locations! Some of the most famous sites have been featured in Hollywood movies for decades. Movies like Ferris Bueller’s Day Off filmed at over 30 locations around Chicago, including Wrigley Field and the Art Institute. Chicago has also be the backdrop to many action packed movies such as the Batman and Transformers series. Of course, there are also some smaller less used locations that are great ...

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January 29, 2015

How To Secure Your Video Production From Failure

By craig bass • Creative Director

Most organizations realize that they need a video, but they are not aware of how best to approach the process.

With this in mind, here is how to get the most out of your video production:

Know Your Goal

It amazes me how often I...

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January 13, 2015

Video Resumes: From Paper to Placement

By john scaletta • President

A video resume serves many purposes. First and foremost, with any profile style video it's primary function is to explain: Who We Are and What We Do. With a video resume you are profiling an individual job seeker so the questions are slightly modified to Who I Am, What I've Done and What I Can Do for You. The second primary purpose of using a video resume is to.......

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January 05, 2015

Your Organization Should be Using Training Videos

By john scaletta • President

Why?

Bottom line, a well-produced training video will save your organization money, help protect your firm against legal complications, and create a more effective way of training employees.

How?

By having a series of training videos created you can cut down the high costs.....

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December 29, 2015

Behind the Scenes: Motion Source Holiday Video Card

By Chris Pagoria • Marketing Manager

For the 2014 holiday season we decided to make a video card instead of a traditional holiday paper card or stagnate e-card. The holiday video card makes perfect sense for us at Motion Source, after all we are a video production company. But this concept can be tied to all types of businesses...

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December 17, 2014

Video Production Terms For The Uninitiated - Top 5

By craig bass • Creative Director

Being on a video production shoot comes with its own lingo. There are countless words that effortlessly flow out of our mouths, but that our clients have absolutely no reference to; or, have an entirely different understanding of. For this, we are sorry. Honestly, we just can't help it! This is the jargon that has been ingrained in our brains via film school, and too many hours hanging out on sets...

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December 10, 2014

Apple-1 Themed Short Film “iDig” Released the Same Week as Christie’s Auctions Off The Very First Apple-1

By john scaletta • President

With the film festival season now complete the film is ready for its big debut on the web. The plot of the film is centered around an original Apple 1 computer, see full film synopsis below. An original Apple 1 is being auctioned off at Christie’s in New York City this week on Thursday December 11th. The antique piece of Apple memorabilia is expected to sell between $400,000 and $600,000 before the auction is complete...

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December 05, 2014

10 Ways Manufacturers Use Video

By john scaletta • President

Here are 10 ways that manufacturers are using video:

1. Profile Video

This is the main video on a company website and it professionally explains who you are and what you do. Remember, first impressions are everything especially when you get a potential prospect on your website and when they have an option to watch a video; they do it!

BENEFIT: Keeps your prospects interest while explaining who you are and what you do. 

2. Demonstration Video...

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November 21, 2014

Explainer Videos...Explained

By craig bass • Creative Director

Remember your favorite teacher—the one who always had cool ways to demonstrate complicated topics? Maybe you remember the teach that took normally boring subjects and presented them in a way that made things more interesting.

When it comes to video marketing the equivalent of “that special teacher” is an explainer video; it breaks complicated topics into simple components, using entertaining and eye-catching animation to keep the process enjoyable...

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November 14, 2014

Bonus Entry - One More Way to Use Your Video

By Chris Pagoria • Marketing Manager

Our team here at Motion Source wrote an e-Book titled 30 Ways to Use One Video. The idea is to try and find ways to get the most “mileage” out of your video and the maximum return on your marketing investment.  Our e-Book includes what we believe to be the top 30 ideas that are relevant to our clients but we’re always finding new ways to use the same video; and then we pass this information along to our clients. This blog post will detail a new bonus entry to the list. Entry #31: Post Your Video to Industry Specific Websites. 

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